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Is user generated content the new untapped sports economy?

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Manage episode 407879627 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC.

Talking points:

  • How much exposure does UGC create for leagues, teams, and athletes?
  • How can rights holders monetise UGC?
  • Do highlights help or hurt live sports value?
  • What challenges do social media platforms and UGC present for piracy?
  • Why UGC is perfect for brand partnerships in sports?
  continue reading

144 episodes

Artwork
iconShare
 
Manage episode 407879627 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC.

Talking points:

  • How much exposure does UGC create for leagues, teams, and athletes?
  • How can rights holders monetise UGC?
  • Do highlights help or hurt live sports value?
  • What challenges do social media platforms and UGC present for piracy?
  • Why UGC is perfect for brand partnerships in sports?
  continue reading

144 episodes

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