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Sportradar, FanID and 'clean' data in a post-cookie world
Manage episode 397358210 series 2996358
With the digital marketing sector facing the phasing out of third-party cookies, the sports industry needs an alternative for collecting and leveraging data that will allow a greater connection with fans. Sportradar has a solution and here, Mike Falconer, the sports technology company's vice president of strategy, explains to SportsPro CEO Nick Meacham how it works.
144 episodes
Manage episode 397358210 series 2996358
With the digital marketing sector facing the phasing out of third-party cookies, the sports industry needs an alternative for collecting and leveraging data that will allow a greater connection with fans. Sportradar has a solution and here, Mike Falconer, the sports technology company's vice president of strategy, explains to SportsPro CEO Nick Meacham how it works.
144 episodes
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