Behind the Scenes of Dragons Den! Podcast w/Levi Roots

Stripping Off with Matt Haycox

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For new viewers and listeners, this repeat episode of The Matt Haycox Show originally aired on 2nd March 2019, with guest Levi Roots. Levi Roots is one of the best success stories to ever come out of Dragon's Den mixing music and food into a dream recipe. The Levi Roots range has been expanded into cookbooks, cooking sauces, ready meals, desserts, soft drinks and more that's all led him to an estimated net worth of approximately £30m today. This interview dives into the Behind the Scenes of Levi Roots' success.

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Who Is Matt Haycox? - Click for BADASS Trailer
As an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.
I’m constantly involved in funding and advising multiple business ventures and successful entrepreneurs.
My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt’ many times, overall strategies and advice are honest, tangible and grounded in reality.

Chapters

1. Intro (00:00:00)

2. Start of Podcast (00:00:34)

3. About Levi Roots (00:01:02)

4. How long had Levi been making the sauce prior to Dragons'? (00:02:04)

5. Whose idea was it to go on Dragons Den? (00:02:43)

6. What's the actual Behind the Scenes process of Dragons Den? (00:05:07)

7. Side note: Why the guitar/music? (00:06:10)

8. Back to the BTS (00:08:13)

9. Was there any prep work prior to Dragons? (00:11:51)

10. Thinking about the offer on set (00:15:38)

11. What's the process between accepting the offer and receiving the investment? (00:18:45)

12. Did the dragons do anything to get you into business shape? (00:19:53)

13. Did Peter buy Richard out? (00:21:04)

14. Does Levi have a separation between the emotional and business side? (00:23:27)

15. Is there like an RnD kitchen for new products? (00:25:03)

16. Future Plans (00:25:46)

17. What new business venture would you take if you could? (00:26:47)

18. Any dark moments in business? Mistakes made etc.? (00:28:04)

19. Conclusion (00:29:49)