Player FM - Internet Radio Done Right
508,925 subscribers
Checked 1h ago
Added seven years ago
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED
I
Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
Play Later
Play Later
Lists
Like
Liked27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Pinkerton Detective Agency
Manage episode 474935449 series 2151878
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Pinkertons became the most famous detective company in the U.S. But were they noble or notorious? We get to the bottom of it all in today's episode.
See omnystudio.com/listener for privacy information.
2552 episodes
Manage episode 474935449 series 2151878
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Pinkertons became the most famous detective company in the U.S. But were they noble or notorious? We get to the bottom of it all in today's episode.
See omnystudio.com/listener for privacy information.
2552 episodes
All episodes
×S
Stuff You Should Know


1 Selects: Cake: So Great. So, So Great 1:10:57
1:10:57
Play Later
Play Later
Lists
Like
Liked1:10:57
Cake has been around for a long time, but mostly less than great forms. It took the Industrial Revolution, the advent of plentiful sugar, and some good old American know-how to come together to make the cake we know and love today. Find out all about it in this classic episode. See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


In the late 90s, a large chunk of the field of social psychology started dedicating itself to figuring out ways to subtly persuade and influence people’s everyday decisions without their awareness. If you’re into freedom of choice, this was a close call. See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


We’ve all heard of white noise, that static sound the TV makes when poltergeists arrive. There are other colored noise too that mimic natural sounds like rainfall and ocean waves. What they do for us is just now being studied. See omnystudio.com/listener for privacy information.
S
Stuff You Should Know


Editorial, or political cartoons, have a rich history in the United States and abroad. And though the Golden Age may have passed, the use of images to create satire and sway public opinion is still alive and well. See omnystudio.com/listener for privacy information.
S
Stuff You Should Know


1 Selects: Agatha Christie: Queen of the Murder Mystery 53:43
53:43
Play Later
Play Later
Lists
Like
Liked53:43
Agatha Christie was a great writer of murder mystery novels and is probably the best selling author of all time. Listen in this classic episode to learn her story. See omnystudio.com/listener for privacy information.
S
Stuff You Should Know


The Pinkertons became the most famous detective company in the U.S. But were they noble or notorious? We get to the bottom of it all in today's episode. See omnystudio.com/listener for privacy information.
S
Stuff You Should Know


The world experienced its first economic bubble when the Dutch went bonkers for tulips in the 1630s. See omnystudio.com/listener for privacy information.
S
Stuff You Should Know


We move for all sorts of reasons – new job, new grandkid – but moving because it’s just too darn hot? That’s a new one. But it’s going to pick up in the next few decades as more people around the world are forced to migrate because of climate change. See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


The word doula in Ancient Greek might mean "female servant" but it's really not a great description of the 21st century job. Doulas are birth coaches who help women get through the process of childbirth as efficiently and painlessly as possible. They aren't midwives or nurses, but they can provide an invaluable service as advocates. Learn about the deal with doulas right now in this classic episode! See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


1 The Assassination of Martin Luther King, Jr. Part II 41:39
41:39
Play Later
Play Later
Lists
Like
Liked41:39
A manhunt is launched for MLK’s killer, James Earl Ray. After his capture he pleads guilty. With no trial the world won’t hear the facts of the case laid out in court, giving rise to decades of conspiracy theories that even the King family came to believe. See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


Poutine is just one of those comforting dishes that's a must have when visiting the great nation of Canada. Is it good for you? Nope. But who cares right? See omnystudio.com/listener for privacy information.
S
Stuff You Should Know


1 The Assassination of Martin Luther King, Jr. Part I 39:04
39:04
Play Later
Play Later
Lists
Like
Liked39:04
When he was murdered by an assassin’s bullet, MLK was going through a hard time in his life and many close to him say that he knew the end was near. But even he couldn’t have predicted the impact his death would have – good and ill – on the United States. See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


1 Selects: Seven - No, Wait, Five - Mysteries of the Art World 47:04
47:04
Play Later
Play Later
Lists
Like
Liked47:04
When you get a bunch of artistic types together into a community – aka, the art world – some intrigue and mystery are bound to arise. Listen in to this classic episode as Chuck and Josh cover strangeness around Van Gogh, Caravaggio, Raphael, and Vermeer – plus don’t miss Hilter! See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


Indigenous women in Canada have always been vulnerable, but there’s a stretch of remote road that’s such a hotspot for disappearances, assaults, and murders of women that it’s been called the Highway of Tears. And not much has been done to change that. See omnystudio.com/listener for privacy information.…
S
Stuff You Should Know


Everyone knows brown eggs are more natural than white eggs right? Except that's not true. In reality there is zero difference because it's just a genetic variation. Listen in to learn more! See omnystudio.com/listener for privacy information.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.