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Expert Session: Liza Dunning (AirBnB)
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Liza Dunning is a founding member and the brand creator of Scoutmob, a mobile app and e-commerce platform aimed to connect locals to the best of independent makers and local businesses. She developed everything from the name and company mission to launch campaigns and content strategy, as well as new product launches like Hand-Picked and Shoppe.
She currently works as the brand writer and marketing content lead at Airbnb where she is proud to be a part of the mission to create the world’s first community-driven Superbrand. Liza acted as a panelist, speaker, mentor, guest columnist, and is an advocate for all things creative, entrepreneurial, local, and edible.
In this session, Liza talks to us about the essentials of how to develop the right brand voice.
Original Video Presentation: https://www.stukent.com/expert-sessions/developing-your-brand-voice/
Liza's Website: http://www.lizadunning.com/
Airbnb: https://www.airbnb.com/
68 episodes
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