EP61: Misinterpreting Dad's Advice: The Birth of a Successful SAAS Company

Success Beneath the Surface

Deborah Fell welcomes Joe Leo, the CEO and Founder of Def Method, a data science and custom software development consultancy. Joe's entrepreneurial journey started with a humorous misinterpretation of his father's advice, leading him to strike out on his own. As he navigated leadership challenges, Joe learned to focus on the right people and clients and deliver value. His detail-oriented approach and ability to learn from mistakes have been crucial in shaping Def Method's enduring company culture and success. From managing data silos to leveraging AI in revolutionary ways, Joe's experiences will resonate with seasoned SAAS entrepreneurs who have faced their own set of challenges.

Key Points from this episode:

• Embrace a growth mindset: Be open to learning from mistakes and adapt to the challenges that come with leading a company. Continuously work on developing your skills in various areas, such as hiring, operations, and articulating your vision.
• Focus on hiring the right people: Implement a structured hiring process that includes quantifiable metrics and a focus on cultural fit. Measure candidate performance in code tests, technical interviews, and non-technical interviews to ensure you build a strong, cohesive team.
• Foster an enduring company culture: Prioritize creating a work environment that encourages long-term employee retention. Offer competitive compensation, maintain a healthy work-life balance, and communicate your vision clearly to keep your team engaged and motivated.
• Be selective with clients: Choose clients that align with your company's values and work culture. Don't hesitate to turn down clients who demand unrealistic deadlines or expect unsustainable work hours from your team.
• Avoid employee burnout: Recognize that consistently working long hours has diminishing returns and can lead to burnout. Make overtime work a rare exception rather than the norm to maintain a healthy and productive team.
• Continuously refine your product: Stay focused on your core offering and iterate based on client feedback and market demands. Identify opportunities to streamline and templatize your solutions to deliver more value to your customers.
• Adapt your leadership style: As your company grows, be prepared to take on various leadership roles beyond your initial area of expertise. Develop your skills in finance, engineering, HR, and other critical areas to effectively manage your growing organization.
• Learn from mistakes: Embrace the fact that mistakes are inevitable and use them as opportunities to learn and grow. Foster a culture that encourages learning from failures and celebrates the lessons gained from those experiences.

Links from this episode:

Joe Leo on LinkedIn
Def Method's website

Deborah Fell on LinkedIn
Chief Outsiders

About Def Method:

Def Method is a boutique consultancy with deep expertise in data science, data engineering, and custom software development. They are often brought in for executives' toughest data challenges.

Their clients include giants like Citigroup, Dick's Sporting Goods, and the Museum of Modern Art down to smaller start-ups still getting their name on the map. They empower businesses of all sizes—from startups to major enterprises—to navigate the complexities of modern software development and achieve digital transformation.

Their standout product, Def Method Powerhouse, helps companies harness their data with powerful tools and knowledgeable support. Powerhouse makes it easy for non-technical business users to glean insights from their data and communicate these insights to others.