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Is It Time for a Podcast Rebrand? A Step-by-Step Guide
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If you’ve been podcasting for a little while and feeling that it’s time to make a change you might find yourself considering a podcast rebrand. But depending on the evolution of your content and your audience, you may also consider if a simple refresh could do the trick or if it’s time to restart with a completely new podcast. So how do you know which is the right option for you? This week, episode 13 of Successful Podcasting Unlocked answers the question: How can I successfully rebrand my podcast?
Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.
In this episode, I share:
- Consider reaching at least 25 episodes to have a clearer understanding of your audience and content before considering a rebrand.
- Evaluate whether you need a full podcast rebrand or just a brand refresh.
- If you’re changing the overall content or audience, starting over with a new podcast might be better than a brand overhaul.
- Treat your rebrand like you would a launch, communicating with your audience to build excitement.
Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALESIA GALATI:
Chapters
1. How Can I Successfully Rebrand my Podcast? (00:00:00)
2. Alesia advises podcasters to wait until they hit 25 episodes before considering a rebrand. (00:02:03)
3. Rebrand and refresh options for podcasts. (00:03:53)
4. Tips for a successful rebrand. (00:05:19)
5. Treat the rebrand as a launch and communicate with listeners throughout the process to build excitement. (00:07:41)
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