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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Suponchai Keeratikajohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suponchai Keeratikajohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcast ของคนที่สนใจ Marketing Strategy, Facebook Marketing และ Local Marketing
Content provided by Suponchai Keeratikajohn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suponchai Keeratikajohn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcast ของคนที่สนใจ Marketing Strategy, Facebook Marketing และ Local Marketing
🎤🎤🎤อัพเดตข่าวสารจากทาง Facebook ว่ามีการอัพเดตอะไรบ้างเกี่ยวกับจักรวาล Facebook Instagram Whatsapp messenger ซึ่งรวบรวมไว้ทั้งหมด 4 หัวข้อหลักๆ ลองไปอัพเดตกันนะครับ 🎥🎥🎥 👇🏻👇🏻👇🏻 link เนื้อหาไล่ตามลำดับ ✅ Making it Easier for People to Support Businesses on Instagram https://business.instagram.com/blog/instagram-features-to-support-businesses/ ✅ How to Set Up Instagram LIVE https://business.instagram.com/blog/how-to-set-up-instagram-live/ ✅ 4 Strategies to Adapt Your Ad Measurement During Challenging Times https://www.facebook.com/business/news/insights/4-strategies-to-adapt-your-ad-measurement-during-challenging-times ✅ Adapting Your Ad Measurement Strategy COVID-19 Impact https://scontent.fbkk5-4.fna.fbcdn.net/v/t39.8562-6/93110451_217744649492461_5607357242635452416_n.pdf/Adapting_Your_Ad_Measurement_Strategy_COVID-19_Impact_3rdBestPracticePDF.pdf?_nc_cat=110&_nc_sid=ad8a9d&_nc_eui2=AeFxFiPpHFtLeWqr_-6HBPUTspbrZnmsKFOylutmeawoUxHK0LkR_7IYQp8Vtf7iR9A&_nc_ohc=-NnPqsa23N4AX_Hvt4H&_nc_ht=scontent.fbkk5-4.fna&oh=ea12f12ce4c83681884aa6d6b9437fc9&oe=5EC9129B 👋🏻👋🏻พบกันทุกวันศุกร์ ช่วงเย็นนะครับ ผมจะมาอัพเดตข่าวสารจาก Facebook ให้ฟังกันในทุกสัปดาห์ 👋🏻👋🏻…
🎤🎤🎤อัพเดตข่าวจากทาง Facebook ในอาทิตย์ที่ผ่านมาว่ามีการอัพเดตหรือเปลี่ยนแปลงอะไรกันบ้าง ซึ่งรวบรวมไว้ทั้งหมด 7 หัวข้อหลักๆ ลองไปอัพเดตกันนะครับ 🎥🎥🎥 👇🏻👇🏻👇🏻 link เนื้อหาไล่ตามลำดับ 1.Small Business Grants programme -https://www.facebook.com/business/boost/grants?ref=alias 2.Instagram starts bringing DMs to the web -https://www.theverge.com/2020/1/14/21063269/instagram-web-dm-test-launch-browser-access-messages-facebook 3.Facebook's 'Campus' test hints at a return to its college roots -https://www.engadget.com/facebook-campus-experiment-130524272.html 4.SUCCESS STORY -https://www.facebook.com/business/success/mia 5.Topics to Watch in the United States for February 2020 -https://www.facebook.com/business/news/insights/2020-02-topics-to-watch-united-states 6.Helping Businesses Create an Online Presence During COVID-19 -https://www.facebook.com/business/news/helping-businesses-create-an-online-presence-during-covid-19-coronavirus/ 7. 5 Reasons Travel Brands Should Focus on Messaging - https://www.facebook.com/business/news/insights/5-reasons-messaging-is-taking-flight-with-travelers 🎧ใครอยากฟังแค่เสียงเราก็มี Podcast มาให้นะครับ ✅Soptify : https://open.spotify.com/episode/2AqfyRjUP1EbRQiJ7fhzRE… ✅Google Podcast : https://podcasts.google.com/… 👋🏻👋🏻พบกันทุกวันศุกร์ ช่วงเย็นนะครับ ผมจะมาอัพเดตข่าวสารจาก Facebook ให้ฟังกันในทุกสัปดาห์ 👋🏻👋🏻…
🎤🎤🎤อัพเดตข่าวจากทาง Facebook ในอาทิตย์ที่ผ่านมาว่ามีการอัพเดตหรือเปลี่ยนแปลงอะไรกันบ้าง ซึ่งรวบรวมไว้ทั้งหมด 7 หัวข้อหลักๆ ลองไปอัพเดตกันนะครับ 🎥🎥🎥 👇🏻👇🏻👇🏻 link 1. Remote Work@Facebook https://peoplepractices.fb.com/wp-content/uploads/2020/03/Remote-Work-@Facebook_Tips-for-Parents-and-Caregivers.pdf 2.How do I add or change business hours on my Facebook Page? https://www.facebook.com/help/1623755557908631 3.How do I download a copy of my information on Facebook? https://www.facebook.com/help/212802592074644 4. Instagram for Business COVID-19 Playbook https://content.fb.com/n/d70DKUZH9s0B600Vbk2 👋🏻👋🏻พบกันทุกวันศุกร์ ช่วงเย็นนะครับ ผมจะมาอัพเดตข่าวสารจาก Facebook ให้ฟังกันในทุกสัปดาห์ 👋🏻👋🏻…
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