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Is de-influencing just...influencing?

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Manage episode 373573899 series 3474335
Content provided by Alyssa Beltempo, Signe Hansen & Christina Mychas, Alyssa Beltempo, Signe Hansen, and Christina Mychas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alyssa Beltempo, Signe Hansen & Christina Mychas, Alyssa Beltempo, Signe Hansen, and Christina Mychas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption.

MENTIONS

Christina’s anti-haul video: https://youtu.be/d5z-5gc5Lo8

Signe’s 5 items for 5 years reel: https://www.instagram.com/p/ChurGtfIMxb/

De-influencing articles:

https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278

https://www.businessoffashion.com/articles/marketing-pr/tiktoks-deinfluencing-trend-explained/

https://www.dazeddigital.com/life-culture/article/58129/1/the-rise-of-the-deinfluencer-tiktok-recession-overconsumption

If you have any questions, topic requests or guests you'd like to see on the show, send us a DM over on Instagram @sustainthis_podcast or an email at sustainthispodcast@gmail.com

-----------------
CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast

SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe
CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas
ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

  continue reading

74 episodes

Artwork

Is de-influencing just...influencing?

Sustain This!

12 subscribers

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iconShare
 
Manage episode 373573899 series 3474335
Content provided by Alyssa Beltempo, Signe Hansen & Christina Mychas, Alyssa Beltempo, Signe Hansen, and Christina Mychas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alyssa Beltempo, Signe Hansen & Christina Mychas, Alyssa Beltempo, Signe Hansen, and Christina Mychas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption.

MENTIONS

Christina’s anti-haul video: https://youtu.be/d5z-5gc5Lo8

Signe’s 5 items for 5 years reel: https://www.instagram.com/p/ChurGtfIMxb/

De-influencing articles:

https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278

https://www.businessoffashion.com/articles/marketing-pr/tiktoks-deinfluencing-trend-explained/

https://www.dazeddigital.com/life-culture/article/58129/1/the-rise-of-the-deinfluencer-tiktok-recession-overconsumption

If you have any questions, topic requests or guests you'd like to see on the show, send us a DM over on Instagram @sustainthis_podcast or an email at sustainthispodcast@gmail.com

-----------------
CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast

SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe
CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas
ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

  continue reading

74 episodes

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