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Is de-influencing just...influencing?
Manage episode 373573899 series 3474335
What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption.
MENTIONS
Christina’s anti-haul video: https://youtu.be/d5z-5gc5Lo8
Signe’s 5 items for 5 years reel: https://www.instagram.com/p/ChurGtfIMxb/
De-influencing articles:
https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278
https://www.businessoffashion.com/articles/marketing-pr/tiktoks-deinfluencing-trend-explained/
If you have any questions, topic requests or guests you'd like to see on the show, send us a DM over on Instagram @sustainthis_podcast or an email at sustainthispodcast@gmail.com
-----------------
CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast
SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe
CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas
ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo
If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo
74 episodes
Manage episode 373573899 series 3474335
What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption.
MENTIONS
Christina’s anti-haul video: https://youtu.be/d5z-5gc5Lo8
Signe’s 5 items for 5 years reel: https://www.instagram.com/p/ChurGtfIMxb/
De-influencing articles:
https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278
https://www.businessoffashion.com/articles/marketing-pr/tiktoks-deinfluencing-trend-explained/
If you have any questions, topic requests or guests you'd like to see on the show, send us a DM over on Instagram @sustainthis_podcast or an email at sustainthispodcast@gmail.com
-----------------
CONTACT US: sustainthispodcast@gmail.com
JOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast
SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe
CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas
ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo
If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo
74 episodes
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