Ep 22: Circular Economy with Jennifer Gerholdt (U.S. Chamber of Commerce Foundation) and Angela Nahikian (Steelcase)

Sustainability Defined

In this episode, we talk with two women shaping the future of the circular economy. What is the circular economy? Well, it's this little business opportunity that could generate $4.5 trillion (that's with a "t") of additional economic output by 2030. The circular economy is about designing out waste--using fewer inputs on the front end, extending lifecycles of products, and refurbishing products or re-using inputs at the end of a product's useful life. Misfit Juicery (episode #6) and The Renewal Workshop (episode #18) are great examples of companies in the circular economy since they are creating value out of resources that would otherwise go to the landfill. We hope you enjoy the examples and insights from our guests and the bad circle puns from us.

Want to be on the show? As we say in the outro, those who tag us on facebook (@sustainabilitydefined) or twitter (@sustaindefined) and share the show by tagging five or more people in that post, Jay and/or I will chat with you on skype and put you on the end of the show explaining why you care about sustainability (or to tell a bad joke). Thanks for helping us spread the word about the show!

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SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen.

Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode.

We have divided our organizational tree into the following seven sectors:

Energy

Cities

Natural Environment

Transportation

Business

Policy

Social

Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means.

www.sustainabilitydefined.com