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[VidCon] Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

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When? This feed was archived on February 29, 2020 15:09 (4y ago). Last successful fetch was on November 03, 2019 13:10 (4+ y ago)

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Manage episode 238279484 series 2417850
Content provided by Katherine McDermott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine McDermott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Screw viral. Not words anyone says often, right? Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake. We discuss.... - how to split test like this on a smaller scale for individual creators - video trends - importance of CTR on YouTube - and more Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release! ★ FOLLOW DANIEL★ https://www.instagram.com/harmon.brothers/ https://www.youtube.com/user/harmonbrothers ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com
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51 episodes

Artwork
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Archived series ("Inactive feed" status)

When? This feed was archived on February 29, 2020 15:09 (4y ago). Last successful fetch was on November 03, 2019 13:10 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 238279484 series 2417850
Content provided by Katherine McDermott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine McDermott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Screw viral. Not words anyone says often, right? Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake. We discuss.... - how to split test like this on a smaller scale for individual creators - video trends - importance of CTR on YouTube - and more Tag me on Instagram Stories @katherinesmcdermott if you liked this episode and SUBSCRIBE so you get new episodes as they release! ★ FOLLOW DANIEL★ https://www.instagram.com/harmon.brothers/ https://www.youtube.com/user/harmonbrothers ★ FOLLOW KATHERINE ★ http://www.instagram.com/katherinesmcdermott http://www.slightlysavvy.com
  continue reading

51 episodes

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