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Content provided by Muse by Clio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Muse by Clio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Dove | Real Beauty Sketches
Manage episode 325152709 series 2877973
Content provided by Muse by Clio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Muse by Clio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time, "Real Beauty Sketches." Today on Tagline, we revisit the 2013 social experiment with the folks who made it—to learn how a film shot for less than $200,000 made a powerful statement about self-esteem, rejuvenated a legendary brand platform, drove $54 million worth of earned media, and rocketed around the world to become the most-watched online ad ever.
28 episodes
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Manage episode 325152709 series 2877973
Content provided by Muse by Clio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Muse by Clio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time, "Real Beauty Sketches." Today on Tagline, we revisit the 2013 social experiment with the folks who made it—to learn how a film shot for less than $200,000 made a powerful statement about self-esteem, rejuvenated a legendary brand platform, drove $54 million worth of earned media, and rocketed around the world to become the most-watched online ad ever.
28 episodes
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Similar to Tagline
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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