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Skittles | Blank the Rainbow

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Manage episode 323900136 series 2877973
Content provided by Muse by Clio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Muse by Clio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 323900136 series 2877973
Content provided by Muse by Clio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Muse by Clio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.

  continue reading

28 episodes

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