Tailwind Marketing podcast

40:58

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybersecurity needs. He emphasizes the importance of tailoring marketing strategies for different decision-makers, from C-suite executives to influencers, and explains how effective messaging can resonate with each. He also talks about how AI is transforming marketing efforts, while highlighting the critical need for data security when leveraging new technologies.…

Tailwind Marketing

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Value Propositions That Stand Out for Tech Services Companies 42:33

13 days ago42:33

42:33

In this episode of the Tailwind Marketing Podcast , Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that builds trust. She also shares tips on tailoring your message for different buyer personas and adapting based on customer feedback. Plus, Paige reflects on mistakes she made early in her career and offers advice on when to outsource versus keep things in-house, reminding companies that the right agency can sometimes be more effective than a large internal team.…

Tailwind Marketing

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A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right 1:06:32

7 weeks ago1:06:32

1:06:32

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platforms like Google. Key mistakes include over-focusing on bottom-funnel leads and starting without a clear strategy. Tanner also shares how to balance your budget, emphasizing the need for top-of-funnel content to build retargeting audiences, and the sweet spot for audience size. He provides actionable advice on content strategy, ad creatives, and measurement, stressing that a mix of gated and ungated content, along with a long-term approach, is key to LinkedIn success.…

Tailwind Marketing

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How to Create B2B Content That Shows Expertise and Sounds Human 47:45

11 weeks ago47:45

47:45

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It’s not just about saying what you want to say—it’s about speaking to what your audience actually cares about.…

Tailwind Marketing

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The Three Pillars of IT Growth: Process, Automation, and Visibility 34:36

15 weeks ago34:36

34:36

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor talks with Michael Johnson, Director of Growth at Fast Slow Motion, to discuss the core principles of building scalable business systems using CRMs like Salesforce and HubSpot. Michael shares insights into the evolving role of CRM platforms, emphasizing the importance of process automation and visibility for organizational success. He also highlights the psychological barriers to adopting new systems and offers practical advice for overcoming them. Tune in to learn how to lay the groundwork for automation, leverage CRM tools effectively, and prepare your business for the age of AI-driven growth.…

Tailwind Marketing

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Making Sustainability Data Actionable in Marketing 54:52

15 weeks ago54:52

54:52

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Jen Brown, Marketing Director at Worldly, about the evolving role of sustainability as a core business priority. Jen shares how businesses can use data to manage risk, deliver value, and build stronger supply chains. Listen in to discover how clear messaging, actionable insights, and alignment with customer expectations can drive progress in today’s sustainability-driven market.…

Tailwind Marketing

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How Original Content is Changing ERP Marketing 45:38

16 weeks ago45:38

45:38

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Dan Aldridge, Marketing Director at PCG, about the evolution of ERP marketing and the growing importance of education over selling. Dan shares how his experience as a consultant shapes his marketing approach, emphasizing the role of authenticity and content that truly connects with IT decision-makers. He discusses using video to inform and engage audiences, the importance of trust-building in today’s buyer journey, and how LinkedIn can be a powerful tool for reaching specific market segments. Listen in to learn how to meet buyers’ expectations and create meaningful connections in your marketing efforts.…

Tailwind Marketing

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The Evolution of Demand Generation in B2B Marketing 47:00

18 weeks ago47:00

47:00

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor chats with John Vinson, Marketing Director at V-Soft Consulting, about the evolution of demand generation in B2B marketing and how it has evolved from what he calls the “wild west of digital marketing.” John shares insights on bridging the gap between marketing and sales, the role of CRM and ABM tools, and balancing automation with personalization.…

Tailwind Marketing

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How Agility in Search Marketing Strategy Can Give You the Edge 40:05

19 weeks ago40:05

40:05

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor speaks with Prasanna Dhungel, co-founder of GrowByData, on adapting to Google’s evolving SERPs and the role of AI in search. Prasanna shares how brands can stay competitive by experimenting with diverse content, monitoring the share of voice, and leveraging data signals. Listen in to learn actionable steps to refine your SEO and paid search strategy to gain visibility in the changing digital landscape.…

Tailwind Marketing

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No Secret Sauce: The Real Recipe Behind Marketing Evolution 21:47

20 weeks ago21:47

21:47

In this episode of the Tailwind Marketing Podcast , host Carlos Corredor sits down with Rafael Moiseev, the VP of global marketing at Customertimes. They explore the shift from traditional siloed marketing to agile, integrated teams, the crucial role of orchestration in meeting modern marketing demands, and the impact of marketing intelligence on driving qualified leads. Rafael shares his insights on the importance of having a competent intelligence team, the limitations of external sales intelligence platforms, and the significance of fostering a culture that embraces change and collaboration. Tune in for a deep dive into the evolving landscape of IT marketing and get valuable tips for driving sales and engagement.…

Tailwind Marketing

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The Spiderweb Content Approach To Improve SEO 46:14

21 weeks ago46:14

46:14

Wade Poezyn is a Senior Digital and Demand Generation Marketing Manager at Transact Campus, a technology company simplifying campus payments and commerce for higher education institutions. With over nine years of experience, Wade has become an expert in fintech, digital transformation, AI, and B2B, B2C, and B2B2C marketing. He is passionate about helping the younger generation advance in their careers, which he explores through his podcast, Underdog Rising . Known for his innovative approach, Wade blends his marketing expertise with insights from his diverse industry background, including transportation services and SaaS software. In this episode… In this episode of the Tailwind Marketing Podcast , host Carlos Corredor talks with Wade Poezyn, a demand generation expert at Transact Campus. Wade dives into why demand gen shouldn’t be siloed, the power of data in driving strategy, and how to align marketing efforts to get real results. Whether it’s crafting the right message, using paid ads smartly, or understanding the customer journey, Wade shares useful tips for IT marketers looking to improve their game. Don't miss out on practical advice for making your marketing efforts truly count.…

Tailwind Marketing

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Building a Digital Foundation That Lasts 37:27

22 weeks ago37:27

37:27

Chiala Marvici is a fractional director with extensive experience spanning multiple industries. With over two decades in this profession, Chiala has made significant contributions to leading companies through digital transformations, particularly in the beauty, real estate, and IT services sectors. Beginning her career in the beauty industry, she has continuously adapted to changes, playing a key role in helping businesses transition to digital platforms during the pandemic. Her expertise in establishing a solid digital foundation makes her insights invaluable for understanding how businesses can successfully navigate their marketing journeys. In this episode… In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits with Chiala Marvici, a fractional director with experience in beauty, real estate, and IT services. Chiala shares how she helped businesses adapt during the pandemic and build digital foundations that truly connect with audiences. They dig into using web analytics to make the most of your marketing budget, explaining why a pretty website needs to convert, and explaining how the first step in branding is understanding who your customer is.…

Tailwind Marketing

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Old-School Sales Tactics in Today's IT World 36:11

25 weeks ago36:11

36:11

Bijan Abrahim is a Senior Sales and Marketing Officer at theITSupportCenter, which provides 24/7, immediate, expert IT help desk support for end users of Fortune 500 organizations. An enterprise sales professional with over a decade of industry experience, Bijan specializes in optimizing sales processes, driving marketing initiatives, and enhancing team performance through cross-team collaboration. With a proven track record in implementing innovative strategies that boost revenue and meet modern sales challenges, he embraces AI solutions in IT support to boost efficiency and the customer experience. In this episode… In this episode of the Tailwind Marketing Podcast , Carlos Corredor chats with Bijan Abrahim, a Senior Sales and Marketing Officer at theITSupportCenter. They dive into how traditional sales tactics like cold calling still hold strong in the tech world despite modern alternatives. Bijan shares his journey, including the challenges of targeting busy IT leaders, the evolving landscape of sales strategies, and the role of AI in customer support.…

Tailwind Marketing

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Agency Life and Marketing Leadership 44:57

26 weeks ago44:57

44:57

Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dynamic leadership has fueled data-driven strategies and innovative solutions to accelerate growth at Codal. A proponent of “controlled chaos,” she thrives in the fast-paced consulting environment, leading a marketing team across three continents. In this episode… In the latest episode of the Tailwind Marketing Podcast , we sit down with Inga Finneke, Marketing Director at Codal, to talk about thriving in the fast-paced world of marketing agencies. Inga shares how she balances the "controlled chaos" of agency life, fostering creativity while driving growth. She dives into the importance of collaboration between marketing, sales, and partnerships to ensure lead generation and revenue goals are met. Inga also explains why in-person teamwork is still critical for success in today’s hybrid work environment.…

Tailwind Marketing

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Reaching End Users in B2B 27:51

26 weeks ago27:51