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How Two Marketing Experts Transferred Their Skills To Start Their Agency
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Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.
Antonio Santana is the Co-founder and President of Condor Agency, which also functions as a staffing agency connecting US businesses with qualified, English-speaking Latin American talent. As a sports entrepreneur, he is also the Founder and Director of Wahoo, a platform that helps MLB teams find optimal prospects in the international market.
In this episode…Carlos Corredor and Antonio Santana share a similar story many of us can relate to. They studied and graduated in fields that they didn’t enjoy. But their degrees weren’t earned in vain. Instead, they leveraged their education and experience into their dream career.
Carlos and Antonio acknowledge that they found their calling as entrepreneurs in the digital marketing and recruiting sectors, but it took a lot of work. As avid sports fans, they hosted a sports-themed podcast and developed an app that became wildly popular in their home country of Venezuela. Having mastered social media and garnered millions of followers, they transferred their talents and skills to the marketing world. While working as entry-level marketers, they witnessed off-putting behaviors that they didn’t want to be associated with, so they founded Condor Agency. Though the COVID-19 pandemic impacted the agency’s growth, it was also the firm’s turning point, shaping Condor into the powerhouse it is today.
Join Carlos Corredor, Co-founder and CEO of the Condor Agency, and Antonio Santana, Co-founder and President of the Condor Agency, in this episode of the Tailwind Marketing Podcast. Chad Franzen of Rise25 interviews the podcast’s co-hosts about their journey into digital marketing and recruiting entrepreneurship. They discuss the inspiration behind Condor Agency, how the pandemic affected the firm, and the agency’s vision moving forward.
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