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Episode 62: Opt-in Media - Founder & CEO - Adam Shapiro
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Top 3 Value Bombs:
1. Think about your audience and try to view things from their perspective.
2. The more you sell, the LESS your audience or potential clients will engage.
3. Instead, find a way to start off by giving your potential customers some value, then wait to see if the door opens. They need to trust you to give you their business.
The Famous Five:
1. What’s your favorite business book?
Answer: "Contagious: Why Things Catch On by Jonah Berger"
2. Is there a CEO you’re following or studying?
Answer: "Joe Biden"
3. What’s your favorite online tool for growing your business?
Answer: "Aidentified"
4. If you could give your 20 year old self a piece of advice, what would it be?
Answer: "Enjoy the hair! Always think in terms of Business Development."
5. How many hours of sleep do you get every night?
Answer: "8 hours."
Episode Information:
https://www.takingyoutothetop.io/episodes/episode-62-opt-in-media-founder-ceo-adam-shapiro
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