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Transformational Marketing Blueprint - Trust - Tales of Marketing Transformation E032

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Manage episode 298780771 series 2480276
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We reached the point where our dream customer has purchased something from us. What's next?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:

  1. How we deliver an exceptional experience
  2. How we deliver more value
  3. How we orchestrate and stimulate referrals
  4. Mastery - celebrate and repeat

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 298780771 series 2480276
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We reached the point where our dream customer has purchased something from us. What's next?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:

  1. How we deliver an exceptional experience
  2. How we deliver more value
  3. How we orchestrate and stimulate referrals
  4. Mastery - celebrate and repeat

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation

  continue reading

36 episodes

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