Best Innovabiz Podcasts (2024)

1
What Podcast Hosts Look For - Tales of Marketing Transformation E034 14:19

3y ago14:19

14:19

Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of Podthon '21 - a two-day virtual event where podcasts can learn from and connect with thought leaders, in the podcasting community. In this episode, I'm going to share part of that panel discussion focused on wh…

1
Tools for Speed Listening and Viewing - Tales of Marketing Transformation E033 8:57

3y ago8:57

8:57

If you like listening to podcasts or audiobooks at an accelerated speed, then you'll probably know that most podcast apps and audiobook apps allow you to listen to speeds of up to 3x that which was recorded, sometimes even higher. Video apps don't make this as easy. While Youtube has a speed controller, it's hidden and cumbersome to turn on. In thi…

1
Transformational Marketing Blueprint - Trust - Tales of Marketing Transformation E032 15:31

3y ago15:31

15:31

We reached the point where our dream customer has purchased something from us. What's next? The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is l…

1
Podcasting Is a Relationship Game - Tales of Marketing Transformation E031 25:20

3y ago25:20

25:20

Recently I joined Blake Fleischacker on his Facebook Live Channel, Blake Fly. Blake is on a mission to do a thousand Facebook lives daily. He is an expert in hosting people on his live shows. We enjoyed a wonderful conversation about how podcasting can build sustainable visibility and deep connection and give you permission to speak with everyone; …

1
Tools: Video Recording with Loom and Vmaker - Tales of Marketing Transformation E030 9:13

3y ago9:13

9:13

One of the most valuable tools to keep online communications more human is video. The ability to quickly record a video, rather than type an email, allows me to share what I'm doing on screen in a visual way, making it easier to explain things and also lets me appear on camera to make the message personal. In this episode, 'll share two tools that …

1
Transformational Marketing Blueprint - Like - Tales of Marketing Transformation E029 15:56

3y ago15:56

15:56

We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship? The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no mark…

1
Making Podcasting Human - Tales of Marketing Transformation E028 34:48

3y ago34:48

34:48

Recently I had the privilege of being a guest on Miha Matlievki's LinkedIn Live show - Coffee Conversations with Miha, to talk about making podcasting human again. I thought that was such a valuable conversation that I'd take some tidbits from it and share them in this episode. In this conversation with Miha, we talk about the mindset you need to s…

1
Tools for Audio Learning and Book Summaries- E027 8:40

3y ago8:40

8:40

In this episode, we feature some more tools to add to your reading and also learn by listening - Summize It, Blinkist, and Listenable. Listen to the podcast to learn more.By Dr Jürgen Strauss

1
Transformational Marketing Blueprint - Know - E026 14:59

3y ago14:59

14:59

You've probably heard that we work with people that we know, like, and trust. How do we build relationships along that journey? Our Transformational Marketing Blueprint is a framework for that journey. Over the next 3 marketing episodes, I'll walk you through an overview of that blueprint. The Transformational Marketing Blueprint is a 12 step frame…

1
Podcasting: Being an Awesome Podcast Guest - Tales of Marketing Transformation E025 9:29

3y ago9:29

9:29

When you have landed a guest spot on a podcast, how do you ensure you are an awesome, guest, that adds value and will be welcomed back? In this episode, I'll give you some tips to enable you to show up as your best and be the guest everyone wants to have on their show. Listen to the podcast to learn more. Show Notes and Blog Tales of Marketing Tran…

1
Tools for Reading, Remembering, and Learning - Tales of Marketing Transformation E024 8:27

3y ago8:27

8:27

Are you an avid reader and learner, like me? In this episode, we'll feature some tools for reading and learning that you are going to love! Listen to the podcast to learn more.By Dr Jürgen Strauss

1
Remarkable Experiences and Relationships - Tales of Marketing Transformation E022 12:31

3y ago12:31

12:31

This episode is a Marketing episode, where we'll explore the topic of making marketing human again. Marketing is the Art and Science of creating and sustaining memorable, remarkable experiences and relationships. In this episode, we’ll explore a little of what's behind that statement. Listen to the podcast to learn more.…

1
3 Tips to Land a Guest Spot on Podcasts - Tales of Marketing Transformation # 022 11:24

3y ago11:24

11:24

This episode is a Podcasting episode, where I share tips and ideas around the topic of podcasting. As a podcast host, I get so many pitches on a daily basis that I would love to say yes to them all. Of course, that is not possible and we have to set some ground rules. I'm also a guest on many podcasts, and I know how challenging it is to get your f…

1
Tools: Screen Capture, Image Viewer, Clipboard - Tales of Marketing Transformation # 021 15:44

3y ago15:44

15:44

Thank you for joining me on the quest to make marketing human again. I’m very excited because from here on, we’re going to do something different for the Tales of Marketing Transformation. Aside from the video, we’ll talk about three different segments: Tools - where I’ll be sharing some of the tools we use to run our business and what we like abou…

1
What’s the Transformation? - Tales of Marketing Transformation # 020 15:45

4y ago15:45

15:45

Do you really know what your dream customer needs? Now that we have absolute clarity about who our dream customer is - who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them, what challenges they face, the next step is to develop a deeper understanding of their wants and needs. Remember, that peop…

1
Getting to Know Your Dream Client- Tales of Marketing Transformation # 019 15:05

4y ago15:05

15:05

Are you really clear on who your dream client is? In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who, our Why, our What and our How. Now that we have clarity on the foundation - the Lighthouse of our business, it's time to consider who we are shining the light for. Who is it that we are serving? That…

1
Follow the Light - Tales of Marketing Transformation # 018 16:16

4y ago16:16

16:16

Are you shining your light brightly to be exceptional and to serve your audience? Can they see your light and do they know what that represents? In the last episode, I introduced our Transformational Marketing Blueprint, and, spoke about Marketing as the Art and Science of creating and sustaining exceptional, remarkable customer experiences and rel…

1
Your Marketing Guide - Tales of Marketing Transformation # 017 15:46

4y ago15:46

15:46

What if you had a blueprint for your marketing to guide you on the best path of your marketing journey and allow you to focus on enjoying the journey? In this episode, we’re going to start a series of 13 episodes to talk about the Science of Creating and Sustaining Exceptional Experiences. This series is based on our Transformational Marketing Blue…

1
Every Touchpoint Is an Experience - Tales of Marketing Transformation #016 19:04

4y ago19:04

19:04

Is your customer’s experience consistent with your brand promise? In this episode, I want to explore the idea of the customer experience. Every customer journey can be seen as a set of touch points where each one represents an experience our customers have with us. Have you ever considered how your customers receive those experiences? How do they s…

1
The Bridge: Getting Your Customer from their Before State to their After State - Tales of Marketing Transformation #015 16:36

4y ago16:36

16:36

What business are you really in? What's the bridge or the vehicle you provide to take your customer from their before state to their desired after state? Do you know exactly what the before state and after state of your dream customer is? Listen to the podcast to learn more.By Innovabiz

1
What's Your Dream Client's Need? - Tales of Marketing Transformation # 014 10:49

4y ago10:49

10:49

Do you truly understand your dream customer's problem, pain or need? I hope you enjoyed and gained value from my last episode, where I enlisted Russell Brunson's help to further explore the topic of really understanding your dream customer, being obsessively committed to their success, entering the conversations they are already having in their own…

1
Traffic Is People - Tales of Marketing Transformation # 013 18:20

4y ago18:20

18:20

Who is your dream customer? What do you know about them? Where are they congregating? In this episode, I want to highlight another aspect of communicating with your ideal client or your dream customer, and I'm going to get help from someone else to do that. Russell Brunson popularized the concept of sales funnels, and co-founded a software company …

1
Communicating Your Message to Your Ideal Client - Tales of Marketing Transformation #012 12:55

4y ago12:55

12:55

Is your communication to your ideal target market, getting the response you desire? A key part of all customer journeys is communication. Have you ever spoken to a group of people and ended up with no response? Maybe it was in a live presentation, maybe in an online presentation, or maybe it was one of your written marketing messages. What did you …

1
Recharging Your Business Battery - Tales of Marketing Transformation # 011 12:21

4y ago12:21

12:21

How are you charging your business battery? In the last episode, I spoke about the customer journey with you and what might be broken in that; in particular, how to find out what to fix. In this episode, I want to step back, and talk about what you need to fix in your own business, to enable you to provide that outstanding customer journey. In epis…

1
Broken Customer Journeys [The Pothole Oracle] - Tales of Marketing Transformation #010 14:37

4y ago14:37

14:37

Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you've developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I want to talk about your customer journeys - what, I hear you asking, there are many? Yes, sure…

1
Connecting with Your Ideal Client - Tales of Marketing Transformation # 009 22:18

4y ago22:18

22:18

Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this episode, I'll share with you our process and a really neat tool to allow you to gain absolute clarity on your i…

1
The Lighthouse - Tales of Marketing Transformation #008 11:39

4y ago11:39

11:39

It's been a while since the last episode and a lot has changed since then, many things that we couldn't have imagined, such as everyone around the world in various forms of "stay at home" situations due to the global COVID-19 pandemic. All our lives have been impacted and in the online world, some have "gone dark (or invisible)" whereas others have…

1
An Eagle Like Focus on Your Ideal Client - Tales of Marketing Transformation #007 17:09

5y ago17:09

17:09

Most businesses marketing sucks because they're just putting their message out into the world at large, in a very generic way and that message gets lost in all the noise. It's not focused on the right audience. It's not focused on their ideal client. It's just more noise So, how can you make your marketing stand out from the noise? Today, I explore…

1
Five Success Principles Of Human Marketing, Ballarat Cycle Classic - Tales Of Marketing Transformation #006 22:52

5y ago22:52

22:52

What are the components of a successful marketing program, framework or campaign? No doubt you've seen and read about a lot of different tactics that people have recommended to use in marketing - from Google Ads, to Social Media campaigns, to content creation to email marketing and various marketing automation tactics. Tactics are fine - when appli…

1
Marketing Funnels - A Precious Gift - Tales Of Marketing Transformation #005 31:56

5+ y ago31:56

31:56

Are you confused by the complex nature of marketing funnels? You've probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a structural level, a marketing funnel is a way of breaking down the customer journey from discoveri…

1
Parrots, Almonds And Your Ideal Client - Tales Of Marketing Transformation #004 14:12

5+ y ago14:12

14:12

How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day - I don't know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing - it filters out 99% of the things I'm bombarded with, so that I'm not ove…

1
Rolling In Rhino Poo Or Standing Out With Marketing - Tales Of Marketing Transformation #003 12:11

5+ y ago12:11

12:11

Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible to those same people - that would be a barrier, would it not? Behaviour we've inherited from back …

1
Bread Making And Marketing Recipe - Tales Of Marketing Transformation #002 13:33

5+ y ago13:33

13:33

Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? People have evolved marketing over generations and conducted thousands of experiments to see what worked, what didn't, and put together various systems that are around today. GOOD marketing - marketing …

1
Making Marketing Human Again - Tales Of Marketing Transformation #001 13:36

5+ y ago13:36

13:36

Are you curious about the "magic of marketing"? About "The Force" that drives GOOD marketing. Then you've come to the right place. I know, in fact - we all know, that marketing is NOT magic, yet to many of us it still remains a mystery! A mystery that sits at the very heart of our business. Today, we begin unpacking that mystery. Do come along for …

1
Tales Of Marketing Transformation Teaser 1 1:36

5+ y ago1:36

1:36

Marketing is fundamentally quite simple - deliver the right message to the right audience at the right time in the right place engage with them start to build a relationship and provide exceptionally valuable information to them until they are ready to make a purchase from you. BUT ...here's the thing.... People don't want what you make! They wa…

1
Tales Of Marketing Transformation - Teaser 2 2:09

5+ y ago2:09

2:09

Tales of Marketing Transformation - the podcast - it's coming to a device near you in early 2019..... So what's it about? It's about Marketing, no surprises there! It's not me pretending to be a Marketing Guru and giving you sage advice. I'll let you in on a little secret...... To be honest, I don't really know what I'm doing in Marketing! But I ha…

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