Laura Johns-Founder and CEO at The Business Growers

Talking to Cool People w/ Jason Frazell

Laura and Jason riff on her experiences navigating the complex world of tech marketing, the challenges of entrepreneurship, and her unique approach to maintaining a work-life balance.

Key Takeaways:

1. The importance of aligning your team with core values like trust and balance.
2. Strategies for effective decision-making in business growth and hiring.
3. Balancing professional responsibilities with personal life, including parenting and marriage.
4. Laura's personal journey in the tech marketing industry.
5. Tips for budding entrepreneurs on navigating business challenges.

"Building a team that shares your core values is crucial for business growth."
"The interplay between personal life and professional responsibilities can be challenging but rewarding."
"As an entrepreneur, every decision you make shapes the future of your company."

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries.
For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecommunications industry before starting The Business Growers. Her career focus is developing marketing strategies for technology companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 23 states.
Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. Laura graduated cum laude from Mississippi College and earned a Master of Arts degree from the University of Alabama. She is the co-founder and host of The Home and The Hustle podcast for working moms and The Know, Grow and Scale videocast and podcast for entrepreneurs.
https://thebusinessgrowers.com/
https://www.instagram.com/laurapickardjohns/?hl=en
https://www.linkedin.com/in/laurapickardjohns/
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