Talking Tourism Episode 89 - Word-of-Mouth On Steroids with Amanda Vallis

Talking Tourism

Amanda Vallis is founder and director of Vallis & Co., a Tasmanian-based communications agency specialising in public relations. So, what IS PR, and how can Tassie tourism operators use it to their best advantage?
In this episode of Talking Tourism, Tom Wootton gets the low-down from Amanda on how some savvy public relations moves can get your tourism product or experience in the hands, ears and eyes of your target audience in compelling, efficient and often low-cost ways. Amanda discusses how to write and execute a PR strategy - nail who you are, identify the most effective communication channels for your market, and deliver an elevator pitch that's honest and stands out from the crowd.
Tom and Amanda also chat traditional vs. digital media, and touch on the power of influencers, and how they might just be the key to real return on investment. Listen in!