The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Secrets to a Successful SDR/BDR Organization: A conversation with Snowflake’s Lars Nilsson
Manage episode 359928796 series 3223945
Content provided by 6sense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 6sense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Secrets to a Successful SDR/BDR Organization
A conversation with Snowflake’s Lars Nilsson
At 6sense, we love to love BDRs! So we were thrilled to welcome the godfather of BDRs/SDRs himself, Lars Nilsson — VP Global Sales Development at Snowflake, and founder and CEO of SalesSource, a premier consulting firm helping companies optimize their sales motion.
In this discussion, Lars and 6sense CMO Latané Conant break down all things business/sales development, including:
- How to keep good SDRs from leaving and taking everything you’ve invest in them to another company
- The metrics to look for to ensure you’re running an efficient shop
- How Nilsson ha’s managed to cut SDR ramp time from 3 to 6 months to 2 to 4 weeks
- The four elements of dealing with the dreaded “Dead Zone”
Whether you’re a BDR/SDR or you work with them on your team, this episode is filled with useful nuggets you can start using today. Listen now.
“A lot of what’s being discussed today in this downturn is how much pipeline you need in order to cover the revenue number. It turns out that the sales development rep, if properly onboarded and ramped and developed, can do that.”
50 episodes
Share
Manage episode 359928796 series 3223945
Content provided by 6sense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 6sense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Secrets to a Successful SDR/BDR Organization
A conversation with Snowflake’s Lars Nilsson
At 6sense, we love to love BDRs! So we were thrilled to welcome the godfather of BDRs/SDRs himself, Lars Nilsson — VP Global Sales Development at Snowflake, and founder and CEO of SalesSource, a premier consulting firm helping companies optimize their sales motion.
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- How to keep good SDRs from leaving and taking everything you’ve invest in them to another company
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- How Nilsson ha’s managed to cut SDR ramp time from 3 to 6 months to 2 to 4 weeks
- The four elements of dealing with the dreaded “Dead Zone”
Whether you’re a BDR/SDR or you work with them on your team, this episode is filled with useful nuggets you can start using today. Listen now.
“A lot of what’s being discussed today in this downturn is how much pipeline you need in order to cover the revenue number. It turns out that the sales development rep, if properly onboarded and ramped and developed, can do that.”
50 episodes
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Similar to TalkingSense
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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