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#AVOD for Hispanics with Isabel Rafferty Zavala
Manage episode 332539426 series 2988251
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Spice it up! That was the theme at this year's Canela Media upfront with Isabel Rafferty Zavala, CEO and Founder.
In this innovative conversation we hear the journey of a serial entrepreneur that has built three companies and her latest project CANELA MEDIA addresses the void in the streaming market where the Hispanic audience is an afterthought.
The AVOD service was launched during the pandemic with surprising results that has led the company to report 50 million unique users! In developing the brand it has LAUNCHED news, music and soon Kids !
Isabel Rafferty Zavala is a digital marketing pioneer. She is the Founder and CEO of Canela Media, a leading digital media tech company that gives brands the tools they need to effectively connect with multicultural audiences through multiple touchpoints, including its free-to-stream platform Canela.TV, influencer marketing, branded content, and more than 180 exclusive Spanish-language sites. Prior to starting Canela Media, Rafferty founded Mobvious, a company dedicated to reaching U.S. Hispanic and African-American audiences via mobile advertising. Under Rafferty’s leadership, Mobvious quickly became the largest Hispanic-focused ad network, as ranked by Comscore, before being acquired by PRISA in 2017.
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