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176. How community management helps tech companies win

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Manage episode 382755866 series 2974873
Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn how smart tech companies embed communities into their business models in this short episode.

Listen to learn:

  • What community management is
  • What the Content, Community, Commercialization model is and why VCs love it
  • Two case studies of how tech businesses have used community management to grow
  • Why community management is a great way into the tech sector for non-techies
  • When to ignore community metrics

Get the masterclass:

How to transition into a career in tech

---

Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients
  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

  continue reading

214 episodes

Artwork
iconShare
 
Manage episode 382755866 series 2974873
Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn how smart tech companies embed communities into their business models in this short episode.

Listen to learn:

  • What community management is
  • What the Content, Community, Commercialization model is and why VCs love it
  • Two case studies of how tech businesses have used community management to grow
  • Why community management is a great way into the tech sector for non-techies
  • When to ignore community metrics

Get the masterclass:

How to transition into a career in tech

---

Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients
  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

  continue reading

214 episodes

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