בועז לביא מגיש פודקסט על קוד, שפות תכנות, באגים היסטוריים ולמידת מכונה. "תוכנה זוללת את העולם", קבע המהנדס והיזם האמריקאי מארק אנדריסן. ואין ספק שזה נכון. זהו פודקאסט למפתחים ולמפתחות, ולכל מי שרוצה לדעת ממה עשוי עולמנו המפוקסל, זה שנבלע בבטן האלגוריתם. עמית בן דור, מייסד הפודקאסט (לצד חן פלדמן) יתארח בפרקים נבחרים
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E2: How to create a category and set up the marketing array from scratch – with Shmuli Goldberg
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Manage episode 291908823 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(Episode Language: English) What’s up Techies? So this time around, we’re hosting the mighty Shmuli. Shmuli is the master of setting up successful marketing teams from scratch and scaling companies. He’s already done that successfully three times at Clicktale, Feedvisor and Lawgeex, and he’s just getting started doing it for the forth time at Identiq. In our chat, Shmuli shares his thinking around building a new category and how beneficial this is for kickstarting a new company in the market. He also provides fascinating marketing campaigns he has executed, like that one time his content became that industry’s bible, and was downloaded 6,000 times in 48 hours. Or the other time he created content which Gartner ended up copying from. Or the ultimate PR campaign that got his company 600 mentions in the top media outlets globally, and created an inflow of leads that lasted a whole year. Be warned - this is not an episode you can miss! Enjoy!
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29 episodes
MP3•Episode home
Manage episode 291908823 series 2922782
Content provided by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
(Episode Language: English) What’s up Techies? So this time around, we’re hosting the mighty Shmuli. Shmuli is the master of setting up successful marketing teams from scratch and scaling companies. He’s already done that successfully three times at Clicktale, Feedvisor and Lawgeex, and he’s just getting started doing it for the forth time at Identiq. In our chat, Shmuli shares his thinking around building a new category and how beneficial this is for kickstarting a new company in the market. He also provides fascinating marketing campaigns he has executed, like that one time his content became that industry’s bible, and was downloaded 6,000 times in 48 hours. Or the other time he created content which Gartner ended up copying from. Or the ultimate PR campaign that got his company 600 mentions in the top media outlets globally, and created an inflow of leads that lasted a whole year. Be warned - this is not an episode you can miss! Enjoy!
…
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29 episodes
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