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Ep. 105 - Todd DeYoung on Creating a Patient-Centric Multi-Brand Platform
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In Episode 91, we heard from Michael Burke of Latticework Aesthetics and examined how he and his team are assembling a multi-brand aesthetic platform with an emphasis on board-certified plastic surgeons who care deeply about their patients.
Today, it is our pleasure to welcome Latticework Aesthetics' CEO Todd DeYoung to the show. In this interview, Todd takes yet a deeper dive into the business side of aesthetic practice consolidation — and how, when it is done right, doctors and patients alike reap the benefits.
With an impressive executive resumé spanning Procter & Gamble, Ameritech, Allstate, Motorola, and Clear Choice Dental, Todd has now entered the aesthetic amphitheater on a mission to "bring together the best practices so they can share best practices." And that includes a Fellowship program where tomorrow's surgeons can assimilate the wisdom of America's leading plastic surgeons, without being limited to a single location.
Find out how it all comes together on the latest episode of The Technology of Beauty.
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The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
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