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EPS #5: CRACKING THE CODE: Unveiling Secrets to Tech Product Success
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𝐖𝐡𝐨 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐝𝐨 𝐭𝐡𝐞𝐲 𝐛𝐮𝐲 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐨?
𝐈𝐧 𝐭𝐡𝐞 𝟓𝐭𝐡 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 my guest is Tomas Gregor, B2B Marketing Consultant for Tech Comapnies . He has been as well next to me at the moment when I have decided to create #TechTeamBites.
When I released the video announcement to kick off the project, I didn't know who I would bring onboard, and I was pleasantly surprised by the initial positive reaction. Guests approached me on their own, catching me off guard by setting the bar so high. Within two weeks, I had to establish the entire process and learn on the go in the evenings. I hesitated to allocate budget towards paying external parties for editing and processing. Why? Because I needed a deeper understanding of the entire procedure to position it correctly for the long term and grasp its key elements.
After the fourth episode, I can say that 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐥𝐢𝐬𝐭𝐞𝐧𝐞𝐝 𝐭𝐨 𝐢𝐭 𝐢𝐧 𝟏𝟎 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲 and I am thankfull for such global reach. I feel that in the close future also the podcast will need new "Market Positioning". 🎙️𝐖𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 #TechTeambites? 🇦🇹, 🇸🇰, 🇺🇸, 🇩🇪, 🇫🇷, 🇨🇿, 🇷🇸, 🇵🇱, 🇪🇸, 🇬🇪
𝐓𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭, 𝐰𝐡𝐲? 𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐨 𝐠𝐨 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐚𝐬 𝐚 𝐭𝐞𝐚𝐦. Do you need to be a marketer? Definitely not, but to have broader thinking is more than important in the tech world.
Thank you, Tomas, for your help, and I am happy that we can share a fraction of your knowledge with the world.
#B2B #MarketPositioning #StartUps
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