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EPS #6: Saving Money with Positioning & Should You Avoid AI in Sales?
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𝐂𝐚𝐧 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐬𝐚𝐯𝐞 𝐲𝐨𝐮 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐚𝐫𝐥𝐲 𝐬𝐭𝐚𝐠𝐞 𝐨𝐟 𝐚 𝐭𝐞𝐜𝐡 𝐜𝐨𝐦𝐩𝐚𝐧𝐲?
Yes it can. Tomas Gregor, an expert on Tech Product positioning, is shortly describing how it can do so. He explained 10 steps in the positioning framework, and that even today in many companies, your software solution is competing with Excel.
Positioning is not only changing the way we communicate towards the customer, but also changing the perspective of internal communication within the company. It also influences many other areas, and as we are building up the team, we should also consider who is the right person in the product development team.
Why is it sometimes better not to mention AI during your sales process?
You can find the answers in this new, only 15 minutes long episode. Enjoy #TechTeamBites
#B2B #TechProductPositioning #ExpertInsights
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