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The power of personalization in the age of AI | Mark Abraham

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Manage episode 443390359 series 57
Content provided by TED. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TED or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

  continue reading

2622 episodes

Artwork
iconShare
 
Manage episode 443390359 series 57
Content provided by TED. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TED or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

  continue reading

2622 episodes

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