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Matt Lafone: The Store As Community Builder

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Manage episode 344013004 series 2292020
Content provided by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Lafone is the president and general manager of The Athlete's Foot (TAF) North, South and Central America. Lafone joined The Athlete’s Foot with strong experience across branding, retail, merchandising, marketing and franchising. The Athlete’s Foot launched StAART, the Strategic African American Retail Track, in 2020 as an initiative to grow diversity and representation in the sneaker industry through franchising. The Athlete's Foot has 564 stores and e-commerce shops across 32 countries which generated sales of USD 400 million in 2020.

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121 episodes

Artwork
iconShare
 
Manage episode 344013004 series 2292020
Content provided by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Lafone is the president and general manager of The Athlete's Foot (TAF) North, South and Central America. Lafone joined The Athlete’s Foot with strong experience across branding, retail, merchandising, marketing and franchising. The Athlete’s Foot launched StAART, the Strategic African American Retail Track, in 2020 as an initiative to grow diversity and representation in the sneaker industry through franchising. The Athlete's Foot has 564 stores and e-commerce shops across 32 countries which generated sales of USD 400 million in 2020.

  continue reading

121 episodes

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