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Episode 157 - Connected TV and advertising

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Manage episode 378172318 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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TV advertising has seen a massive decline in 2023, sending shockwaves across the content industry and hampering commissioning and new production. There are lots of reasons for this of course, but on this week’s show we’e focusing on a very specific area of TV advertising, and that's Connected TV.

How are advertisers viewing Connected TV, FAST channel adoption and what’s the the outlook for CTV and TV advertising as a whole?

And when are things going to improve and we might see movement in commissioning from commercial broadcasters?

Alex Brownsell from WARC is our guest on this week’s show. In conversation with Justin Crosby.

Support the show

Buy tickets for the TellyCast Digital Content Forum 2024
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

Chapters

1. [Ad] The Sitcom Study (00:19:29)

2. (Cont.) Episode 157 - Connected TV and advertising (00:19:30)

211 episodes

Artwork
iconShare
 
Manage episode 378172318 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sign up to the free TellyCast newsletter

TV advertising has seen a massive decline in 2023, sending shockwaves across the content industry and hampering commissioning and new production. There are lots of reasons for this of course, but on this week’s show we’e focusing on a very specific area of TV advertising, and that's Connected TV.

How are advertisers viewing Connected TV, FAST channel adoption and what’s the the outlook for CTV and TV advertising as a whole?

And when are things going to improve and we might see movement in commissioning from commercial broadcasters?

Alex Brownsell from WARC is our guest on this week’s show. In conversation with Justin Crosby.

Support the show

Buy tickets for the TellyCast Digital Content Forum 2024
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

Chapters

1. [Ad] The Sitcom Study (00:19:29)

2. (Cont.) Episode 157 - Connected TV and advertising (00:19:30)

211 episodes

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