It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
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Ep 339: Platform News | Marketing Methods: Social Status
Manage episode 475603145 series 2336620
Content provided by Catt Fields White and Farmers Market Pros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catt Fields White and Farmers Market Pros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you’re posting, what you’re posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss:
- What types of content the algorithms reward
- When newer platforms are worth exploring
- Whether going viral should be the goal
- Why cooperation is the new competition
348 episodes
ShareManage episode 475603145 series 2336620
Content provided by Catt Fields White and Farmers Market Pros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catt Fields White and Farmers Market Pros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Once folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you’re posting, what you’re posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss:
- What types of content the algorithms reward
- When newer platforms are worth exploring
- Whether going viral should be the goal
- Why cooperation is the new competition
348 episodes
All episodes
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1 Ep 345: Shop Outside the Box | Defining Farmers Markets: Delivering Net Growth 44:57
44:57 
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Play Later Play Later Lists Like LikedIn this episode of our series on defining farmers markets we consider online ordering and delivery services by looking back to a June, 2021 conversation with Christine Farren, Executive Director of San Francisco's Foodwise. Back then, the organization formerly known as Cuesa was redesigning the curated boxes developed on the fly during peak Covid into a delivery service managed with a logistics partner. Tune in as we discuss how online ordering and home delivery fits into the definition of farmers markets as a place where farmers and eaters form relationships. Listen to our conversation about: Flexibility as a superpower Sharing other organizations' strengths Doing the math on delivery Keeping new systems equitable The importance of face time Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by Project for Public Spaces…
1 Ep 344: Recognizing Best Practices | Defining Farmers Markets: Certified Success 1:07:11
1:07:11 Play Later Play Later Lists Like Liked1:07:11
Play Later Play Later Lists Like LikedContinuing our series on defining farmers markets we like to wonder: what if everyone in a region or in the country agreed on one set of best practices and one set of rules for farmers markets? In this episode we're talking with Dr. Kim Hutchison and Meredith Ledlie Johnson about how the Virginia Farmers Market Association has done just that. Bringing in multiple stakeholders helped create consistent standards. Education and certification of managers and farmers markets provides validation and a sense of pride. Leveraging that recognition to negotiate managers' compensation and public policy are additional benefits. Listen in as we talk about: Creating consistent standards Recognizing our industry's strengths Bringing multiple agencies to the table Documenting the work we do How certification affects salaries Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by American Farmland Trust…
1 Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead 36:13
36:13 Play Later Play Later Lists Like Liked36:13
Play Later Play Later Lists Like LikedDefining farmers markets starts with one common thread: the presence of farmers, selling to shoppers. From there all bets are off and protocols and structure can vary widely. This week we're looking back to a conversation with farmer Jake Johannes from the Sacred Sun Cooperative. He shares how the Brookside Farmers Market in Kansas City, Missouri is organized as an almost all-volunteer market. Farmers and vendors serve on the board, actively assisting a paid manager to maintain standards centered on local food and "radically sustainable practices". Listen in as we talk about: • Centering producers • Maintaining market integrity • Avoiding conflicts of interest • Supporting your market manager • Compassionate decision making Today’s episode of Tent Talk, the Farmers Market Podcast, is supported by Farmers Market University.…
1 Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email 38:56
38:56 Play Later Play Later Lists Like Liked38:56
Play Later Play Later Lists Like LikedWe’re wrapping up this month’s Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results? In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case for breathing new life into your email marketing campaigns. Listen in to this exclusive excerpt of Erika's presentation at the 2025 In Tents National Farmers Market Conference. We've skipped the parts of her session that relied heavily on visuals. Listen in for expert tips on how to keep your content in front of shoppers who will keep coming back to the market, as well as: Determining the best email platform Building and expanding your own contact list Including effective calls to action…
1 Ep 341: Hit Refresh | Marketing Methods: Winning Websites 30:02
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Play Later Play Later Lists Like LikedIs anyone else going all in on the Spring cleaning vibes? It’s a great time to do a refresh, or even just a review of your market business website. We’ve been saying this a lot lately, but we’ll say it again: have you made it easy for your customers to find you? Is your location front and center? Your website is an opportunity for you to tell potential shoppers not only where you are, but who you are and why your business is unique. Whether you’ve got thousands of social media followers, or you’re just starting to grow your market business, your website is still often the first place a shopper will go to learn more about you. Tune in for another episode in this month’s Marketing Methods series, and follow along as we discuss: Making sure crucial information is front and center Landing pages and links Vendors and sponsors and maps, oh my! Who updates your website, and how often…
1 Ep 340: Maine Markets Harvest Sales | Marketing Methods: Cooperation Counts 59:06
59:06 Play Later Play Later Lists Like Liked59:06
Play Later Play Later Lists Like LikedMarketing is just one of a market manager's or vendor's full time jobs. So a cooperative effort that benefits multiple markets is invaluable. Add in centralized sales of gift certificates redeemable region-wide and everyone will be harvesting a bumper crop of additional income. Maine Federation of Farmers Markets director Jimmy DeBiasi joined us last year to explain selling employers on using market dollars as part of their workplace wellness programs. He dug even deeper into the how-to at last month's InTents Farmers Market Conference. This week in our Marketing Methods series listen as we chat with Jimmy about: The power of cooperative marketing The impressive total of sales generated How tough is tracking and billing? (Not as hard as you'd think.) The key selling points for big buyers…
1 Ep 339: Platform News | Marketing Methods: Social Status 49:47
49:47 Play Later Play Later Lists Like Liked49:47
Play Later Play Later Lists Like LikedOnce folks experience your farmers market or market business you know they'll be hooked. How you get them there the first time, and how you remind them to come back until they form a habit, that's the marketing magic. We're kicking off this month's Marketing Methods series with a look at which social media platforms will most effectively get the word out about your market. Where you’re posting, what you’re posting, and what kind of content performs best is important. Which platforms you trust and want to support is also worth considering these days. Listen in as we discuss: What types of content the algorithms reward When newer platforms are worth exploring Whether going viral should be the goal Why cooperation is the new competition…
1 Ep 338: Sina War Does it All | Sharing Our Stories: Farmers Market Advocate 46:57
46:57 Play Later Play Later Lists Like Liked46:57
Play Later Play Later Lists Like LikedIn the last of this month's series sharing farmers market stories, we catch up with Sina War about all the latest ways she's supporting our community. A multipotentialite, she's worn a lot of hats in our industry. She's been a hands-on farmers market manager and developed a food product made from peppers she grew herself. At the Minnesota Farmers Market Association she's shared recipes on local TV and advocated for local food systems at the state legislature. Sina has the heart of an educator, and nurturing new farmers comes naturally. Join us as we hear what Sina's up to next, and discuss: Why multiple roles are natural in the farmers market world All the ways to speak up for farmers markets The little seedling that Sina's focused on right now When Grow Your Green will start helping new farmers thrive…
For our annual Live from InTents episode, Tent Talk producer Leandra Hays sat down earlier this month with almost 30 attendees of the hundreds at the national Farmers Market Conference in San Diego. They shared what keeps them going and what rewards them in the face of farmers market challenges. Tune in to hear all about it.…
1 Ep 336: Lisa Herlinger's Sweet Life | Sharing Our Stories: Food Makers 41:01
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Play Later Play Later Lists Like LikedLisa Herlinger is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. More than two decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating frozen novelty aisles nationwide. Tune in to hear about Ruby Jewel's growth as we share: Lisa's commitment to locally sourced ingredients Finding the balance between quality and price The value of sampling at markets Financial considerations of scaling to wholesale…
1 Ep 335: Michael Clark and Families Who Farm | Sharing Our Stories: Farmers 42:41
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Play Later Play Later Lists Like LikedMichael Clark is a third generation family farmer who grew up working at farmers markets and on the farm. Over the years JR (for Joe Rodriguez) Organics, his family's business, has expanded to include more than a dozen weekly farmers markets, a robust CSA program and wholesale customers. Mike manages sales and production and still works at several markets a week himself. Listen in as he explains: Why the farm has a CSA program How a CSA can work hand-in-hand with farmers markets Benefits of and obstacles to organic certification The charms and challenges of working with family…
1 Ep 334: Basket Case | Recruit & Retain: Shoppers 28:17
28:17 Play Later Play Later Lists Like Liked28:17
Play Later Play Later Lists Like LikedWrapping up our Recruit and Retain series, we come back to what makes it all come together: shoppers. Remember, we heard from Corinna Smith earlier this month that increasing market attendance is great, but what’s critical is how many of those attendees are buying something at the market. Are they filling those shopping bags and baskets? Then retaining farmers and vendors is a slam dunk. That income will allow you to retain staff. It's a whole ecosystem right there. In the final installment of this series, let's talk about some Farmers Market pro tips, including: Followers are fine, engagement is epic More attendees is good, more buyers is key Email lists may be more secure than social platforms Co-op marketing with local businesses is golden It's not QUITE too late to register for this year's InTents, the National Farmers Market Conference, in San Diego March 10th -12th and live online. Link in bio or click Register Now at FarmersMarketPros.com You need this.…
1 Ep 333: Food Intentions | Recruit & Retain: Market Vendors 45:01
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Play Later Play Later Lists Like LikedEvery farmers market manager knows that curating a well-balanced market is both an art and a science. Whether you’re running a seasoned market or developing a brand new event, recruiting and vetting vendors that fit the needs of your individual community is key. Keeping things balanced so that everyone profits is essential. Maintaining long-term, mutually respectful relationships with each of your vendors creates that consistent set of offerings that will build a loyal customer base. Listen in as we go deeper and consider: Identifying a mission and holding fast to your values Walking the line between scouting and stalking Considering trends while prioritizing balance Matchmaking the perfect vendor and market fit Teaching vendors to help you help them Use the link in our bio to register today for the 9th annual InTents, the National Farmers Market Conference, coming March 10-12, 2025 in San Diego. Nothing beats the power of market people coming together.…
1 Ep 332: Grow Time | Recruit & Retain: Market Farmers 35:21
35:21 Play Later Play Later Lists Like Liked35:21
Play Later Play Later Lists Like LikedBy any reasonable definition, it's not a farmers market without farmers. Uniquely positioned to foster relationships between consumers and the people that grow their food, farmers markets help farmers thrive financially and feel encouraged and supported by their communities. Let farmers know about the advantages of selling direct, make them feel valued and help them develop sales skills and they'll stay with your market for years to come. Listen in as the Farmers Market Pros catch up with Corinna Smith of the Columbia Farmers Market in Missouri, where new farmers are blooming and some producers have been selling for over 30 years. Discover tips including: How to find new farmers for your market Ways to demonstrate the benefits of direct to consumer sales Making farmers proud to partner with your market Working with other farmers markets to create a local market culture There's still time to register for the 9th annual InTents the National Farmers Market Conference in San Diego, California 2025. Link in bio or register at farmersmarketpros.com…
1 Ep 331: Finding Your Keepers | Recruit & Retain: Your Market Team 44:32
44:32 Play Later Play Later Lists Like Liked44:32
Play Later Play Later Lists Like LikedThe team that helps you sell vegetables or granola at your farmers market booth makes all the difference in your income. The staff that sets up and manages the market makes the job productive and satisfying or just a whole lot of work. Learning to recruit the right people will make your market business more successful and just more fun. Creating systems to keep the band together are just as important. Employees with more knowledge and experience are more comfortable on the job and that trickles down. On this episode the Farmers Market Pros chat with Natalie Labejof Farm Habit about hiring and managing staff for multiple markets. Listen in as we discuss topics including: • Detailed job postings save everyone's time • Your team is a key part of the interview process • Vibes just might be as important as skills • Budgeting for training pays off big time Register today for the 9th annual InTents, the National Farmers Market Conference , coming March 10-12, 2025 in San Diego. Nothing beats the power of market people coming together.…
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Daily Deals
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It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
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