Six Strategies for Expanding Beyond the Therapy Room: Harnessing Therapy Technology, Clear Messaging, and More!

Texas Counselors Creating Badass Businesses

What if you could transform your professional path and secure a successful speaking career simply by understanding your niche? Join us in this episode, where Cindy, the inspiring mind behind the YouTube channel "Forgetting Freud," shares her journey from therapist to renowned speaker. She opens up about how addressing the topic of grief helped her gain significant traction and how putting herself out there allowed her to identify unique market gaps. Hear her story of creating impactful training programs for law enforcement and first responders, and how this focus led her to become a sought-after subject matter expert in law enforcement marriages and relationships.
Cindy dives into the essence of key messaging in public speaking, stressing its importance in making a connection with your audience, particularly law enforcement officers. She reveals her strategies for crafting messages that resonate deeply and addresses specific pain points, ensuring the delivery of valuable insights. Listen as she discusses her work with Code 4 Couples and her book "Hold the Line," offering a treasure trove of resources and tips for becoming a paid public speaker. Cindy’s insights into the ethics of side hustles and the monetization of public speaking are not to be missed.
The episode also delves into building an audience and the marketing prowess needed to sustain and grow your professional reach. Cindy highlights the power of personal storytelling, blogging, and leveraging various platforms to connect with your audience. She shares her seasoned advice on effective SEO practices, using LinkedIn for client engagement, and strategic pricing for speaking engagements. From personal anecdotes to practical strategies, Cindy’s journey provides an inspiring roadmap for anyone looking to expand their professional horizons through public speaking.

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Chapters

1. Six Strategies for Expanding Beyond the Therapy Room: Harnessing Therapy Technology, Clear Messaging, and More!  (00:00:00)

2. Messaging and Career Expansion (00:00:24)

3. Developing Key Messages for Impact (00:05:31)

4. Building Your Audience and Marketing (00:08:51)

5. Engaging Your Audience Through Storytelling (00:18:47)

6. Building Audience With Blogs & Books (00:29:11)

7. Effective Blogging and SEO Strategies (00:37:30)

8. Effective Marketing and Pricing Strategy (00:46:35)