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1 Richard (Kudo) Couto: The Hidden Horror Behind a Billion-Dollar Brand 42:18
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LikedāI used to be the largest dairy consumer on the planet. I used to eat so much dairy and meat. The more that I looked into the dairy industry, the more that I saw that it was the singular, most inhumane industry on the planet, that we've all been lied to, including myself, for years. I always believed that the picture on the milk carton, the cow standing next to her calf in the green field with the red barn in the back was true. Itās certainly the complete opposite.ā ā Richard (Kudo) Couto Richard (Kudo) Couto is the founder of Animal Recovery Mission (ARM), an organization solely dedicated to investigating extreme animal cruelty cases. ARM has led high-risk undercover operations that have resulted in the shutdown of illegal slaughterhouses, animal fighting rings, and horse meat trafficking networks. Recently, they released a damning investigation into two industrial dairy farms outside of Phoenix, Arizona supplying milk to Coca-Colaās Fairlife brand. What they uncovered was systemic animal abuse, environmental violations, and a devastating betrayal of consumer trust. While Fairlife markets its products as being sourced "humanely," ARMās footage tells a very different storyāone of suffering, abuse, and corporate complicity. Despite the evidence, this story has been largely ignored by mainstream mediaālikely due to Coca-Colaās massive influence and advertising dollars.ā¦
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