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81. Avril Carter on: The Evolution of Reviews, Amplifying Complaints to Benefit Your Business & Reading Between the Lines of Feedback
Archived series ("Inactive feed" status)
When? This feed was archived on October 07, 2020 06:29 (). Last successful fetch was on May 03, 2020 21:08 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 245924044 series 2149178
Avril Carter is a Sales Director with ReviewPro, responsible for business acquisition and support within Australasia. ReviewPro provides guest intelligence solutions to hospitality businesses, with a focus on managing online reputations and delivering improved guest experiences. Adrian caught up with Avril for a chat about his favourite topic, reviews.
On this week’s episode of the ‘That Bad Review’ podcast series, Adrian and Avril have a great chat about the evolution of reviews and how both business owners and consumers are becoming savvier when it comes to reviews. They discuss how business owners can use reviews to showcase their business and tell the story behind their products. They also talk about using feedback to build a point of difference, providing business owners with an edge in their market.
If you’re involved in any way with the tourism or hospitality industries, manage an accommodation business or operate a service-based enterprise, this is one podcast you won’t want to miss.
In this episode, Adrian and Avril also discuss:
- Avril’s exciting and extensive career
- The advantages and disadvantages of remote work
- The founding story of TripAdvisor
- The role of storytelling in destination marketing
- Having a point of difference
- Not taking things for granted
- What not to do when responding to reviews
- Using surveys to test business ideas
- Brand influence and impact analysis
- The effect of a good breakfast on a guest’s overall experience
- Growth through the expansion of comfort zones
The post 81. Avril Carter on: The Evolution of Reviews, Amplifying Complaints to Benefit Your Business & Reading Between the Lines of Feedback appeared first on Adrian Easdown.
106 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on October 07, 2020 06:29 (). Last successful fetch was on May 03, 2020 21:08 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 245924044 series 2149178
Avril Carter is a Sales Director with ReviewPro, responsible for business acquisition and support within Australasia. ReviewPro provides guest intelligence solutions to hospitality businesses, with a focus on managing online reputations and delivering improved guest experiences. Adrian caught up with Avril for a chat about his favourite topic, reviews.
On this week’s episode of the ‘That Bad Review’ podcast series, Adrian and Avril have a great chat about the evolution of reviews and how both business owners and consumers are becoming savvier when it comes to reviews. They discuss how business owners can use reviews to showcase their business and tell the story behind their products. They also talk about using feedback to build a point of difference, providing business owners with an edge in their market.
If you’re involved in any way with the tourism or hospitality industries, manage an accommodation business or operate a service-based enterprise, this is one podcast you won’t want to miss.
In this episode, Adrian and Avril also discuss:
- Avril’s exciting and extensive career
- The advantages and disadvantages of remote work
- The founding story of TripAdvisor
- The role of storytelling in destination marketing
- Having a point of difference
- Not taking things for granted
- What not to do when responding to reviews
- Using surveys to test business ideas
- Brand influence and impact analysis
- The effect of a good breakfast on a guest’s overall experience
- Growth through the expansion of comfort zones
The post 81. Avril Carter on: The Evolution of Reviews, Amplifying Complaints to Benefit Your Business & Reading Between the Lines of Feedback appeared first on Adrian Easdown.
106 episodes
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