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Episode 7 - Investor Chat: Brandin Pettersen
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This week on That Real Estate Tech Guy, host Jordan Samuel Fleming talks with real estate investor Brandin Pettersen, owner of RealOvative Realty. An added bonus? His perspective is technologically informed, as he’s the co-founder of REI Op-Center, a database tool for REI organization.
Brandin’s journey to a tech-based REI business started the old-fashioned way with cell phones and Excel files, but he’s now much more comfortable with a customized CRM – InvestorFuse IF3 and smrtPhone.
“I see a lot of guys still using their personal cell phones for business and I don't understand it.”
Any real estate investor knows that no matter how seamless your processes are, or how organized you become, deals aren’t closing without solid leads. So as the conversation pivots towards the importance of clean data, Brandin shares his exciting new database tool, REI Op-Center. Users submit raw data and pinpoint where the most leads,deals and contracts are coming from. Brandin emphasizes the importance of simply understanding your data.
“Whether you have a big platform like REI Op-Center, or you're just in Excel, it is important that you have somebody on your team who’s able to figure out what deals you got, where they came from, what list source they came from, what skip source you use, what month you pulled it and how many times you've pulled it to know where you should be putting more of your money.”
Brandin sings the praises of having a dedicated data analyst on his team, as well as points out when it’s best for entrepreneurs - or solopreneuers – to recognize when to put the Superman cape down and stop trying to do everything yourself. He emphases that “if you don't have a system to find a person, find a who to help you with the how. Who not how.”
Jordan rounds out the episode with the Fast Five to give you quick tips on how to grow your real estate business and learn what’s most important to Brandin’s tech stack!
About Brandin
Brandin Pettersen has been in the real estate business for over 12 years, is the owner of RealOvative Realty and co-founder of REI Op-Center. He started off as a deal analyzer, then real estate agent, then wholesaler and flipper. He's done it all, ridden several economic cycles, and now focuses on building an incredible remote team of rockstars.
Find Brendin on Linkedin: https://www.linkedin.com/in/mrrealovative/
Find Brendin on Instagram: https://www.instagram.com/mr.realovative
Let's Talk Real Estate and Stuff Website: https://letstalkrealestate.tv/
About That Real Estate Tech Guy Podcast
That Real Estate Tech Guy is the only podcast focused on helping Real Estate Investors make better technology decisions to close more deals and make more money. It is your weekly chance to explore how technology can help your real estate business explode. Informed by decades of REI and technology experience, Jordan gets into the details with seasoned tech and real estate industry leaders to bring you the lessons you need to get ahead. Learn from guest successes and failures, get the inside scoop on the next big trends, and always walk away with actionable ideas to build faster, better, and more profitably.
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