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Greg Kallman - Founder of FanAmp: Influencer Marketing, Community Building, and Idea Validation
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Greg Kallman is the Founder of FanAmp, the community hub for all things Formula 1. FanAmp connects fans around the world with each other and their favorite motorsport creators, track guides, and daily news.
Before launching FanAmp, Greg spent 12 years advising C-Suite executives and cross-functional teams in the US, Europe, and Asia at Boston Consulting Group (BCG) and J.P. Morgan.
In this episode, you’ll learn:
- The benefits of unscalable activities
- How to leverage influencer marketing
- The power of visiting your clients in person
- How to objectively validate your product ideas
- The importance of focusing on your Ideal Customer Profile
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