Go offline with the Player FM app!
MBA2258 The Business of Japan P2: The Economy of Kawaii
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 09:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 357096453 series 1565308
So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy.
Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.”
But kawaii is no child’s play. It’s a cultural vein that Japanese companies tap into in order to reach their target markets. By understanding what makes people go gaga for Pikachu and Hello Kitty, these businesses give themselves a serious edge — nothing “cute” about it.
So what can Western entrepreneurs learn from the kawaii principle?
In a word, presentation. Today, we explore the concept of kawaii, how it’s applied in Japanese business, and why the way your product looks and feels can be your greatest marketing asset.
That’s not to say you abandon substance!
Instead, you learn to embrace the feelings you can induce by presenting your products in certain ways. When you put care, thought, and a deep understanding of your audience into the aesthetic, it speaks louder than any ad can.
Learn how to inject a little kawaii into your strategy. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Recommended Tools
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
The post MBA2258 The Business of Japan P2: The Economy of Kawaii appeared first on The $100 MBA.
2493 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 26, 2024 09:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 357096453 series 1565308
So how exactly did a cartoon kitten take over the world? And why does Japan consistently produce products that are almost dangerously cute? It’s no accident — it’s a business strategy.
Kawaii is a catch-all term for a specific aesthetic, something Japanese businesses purposely cultivate. Loosely translated, it means “cuteness.”
But kawaii is no child’s play. It’s a cultural vein that Japanese companies tap into in order to reach their target markets. By understanding what makes people go gaga for Pikachu and Hello Kitty, these businesses give themselves a serious edge — nothing “cute” about it.
So what can Western entrepreneurs learn from the kawaii principle?
In a word, presentation. Today, we explore the concept of kawaii, how it’s applied in Japanese business, and why the way your product looks and feels can be your greatest marketing asset.
That’s not to say you abandon substance!
Instead, you learn to embrace the feelings you can induce by presenting your products in certain ways. When you put care, thought, and a deep understanding of your audience into the aesthetic, it speaks louder than any ad can.
Learn how to inject a little kawaii into your strategy. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Recommended Tools
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
The post MBA2258 The Business of Japan P2: The Economy of Kawaii appeared first on The $100 MBA.
2493 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.