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How To Create A B2B Content Machine
Manage episode 288418529 series 2901019
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One of your key skills as a B2B marketer will be in producing epic content.
Let's not be shy about that.
And it's borderline heartbreaking when your hard work in producing content goes to waste.
But sadly, that is typically the norm rather than the exception.
The problem stems from the fact that most content lacks a clearly defined strategy to maximise its potential and get it in-front of people in a variety of different forms.
The truth is, that you owe it to yourself and your company to maximise every core piece of content because if you don't, you're throwing away valuable opportunities to connect with customers and deliver solid value in the process.
This week on the show we'll be saying "no more", no more wastage, and from now delivering the greatest ROI for everything which you and your team produce.
To do that you'll need a strategy and a road-map, and that's exactly what we'll cover and empower you to create.
With this strategy defined and in place you will as a result free up more of your time in the process.
Joining me LIVE from Serbia, will be Nemanja Zivkovic.
Click the button below to join in, live this Thursday the 18th at 3:00pm UK time.
Insights & Wisdom From The Greatest Minds In B2B Marketing
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
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