Best James Rostance Podcasts (2024)

1
Preparing For The B2B Post-Covid Boom 41:34

3y ago41:34

41:34

As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how well you do... Adaptability will be the deciding factor, but ahead of that you need to have a clear understanding of what you’ll need to re-think and re…

1
The Buying Four Confidences Which Need Addressing 47:54

3y ago47:54

47:54

Buyers want to be confident that they will be successful if they purchase and implement your product or service. As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content. The goal is to become buyer-centric and position everything you put out so that…

1
Strategic TV Advertising For B2B Marketers 42:52

3y ago42:52

42:52

Connected TV , or CTV for short is how nearly the majority of us watch or consume television. Previously, television advertising only really suited B2C brands. But CTV offers advertisers the ability to target customers in a way which traditional linear broadcast television never could. With online advertising becoming more crowded by the day, CTV o…

1
Marketing Taking The Lead To Drive Revenue Growth 47:05

3y ago47:05

47:05

Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle. Revenue is generated by the entirety of the business, not just the top line of sales and marketing. However, if marketers widen their field of view across the whole of the business you have the potential to identify any number of improvements which will res…

1
Steal Like A Scientist To Optimise Conversation Rates 43:29

3y ago43:29

43:29

The most expensive way of testing anything is to launch it and to see if it works. However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out. So as a marketer, if you strongly commit t…

1
Win More Customers with Highly Personalised Pitch Decks 56:09

3y ago56:09

56:09

As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation. Pitch decks are a classic request for ‘the colouring in department’. But gone are the days of a one-size fits all slide show to give to sales teams. In fact, any company who speaks to their customer base in …

1
Mastering The Art of The Elevator Pitch 47:20

3y ago47:20

47:20

Do almost dread being asked what do you? If you do, then there’s a way to change that. The concept of an elevator pitch is as American as waffles and bacon. But the concept really does work, even for the British, who’s reserved nature would otherwise have us avoid at all costs the concept of talking to a complete stranger in a closed confident spac…

1
Why Accurate Marketing Attribution Gives You God-Like Powers 30:13

3y ago30:13

30:13

Tracking where leads, and ultimately sales come from is getting harder by the day. In fact, buyer journeys have become so complex, that what used to work is likely not giving you an accurate picture today. But it doesn’t stop there. Because when you factor in the desire to help direct sales teams on which leads they should focus on for maximum conv…

1
Strategic SEO Lead Generation 47:12

3y ago47:12

47:12

Your customers will likely set about searching for information that will help them with their problem or need before looking for companies to provide the necessary product or service. As a marketer, it’s important to fully appreciate Google’s mission to customers, which is to provide the best search results possible. Which is why if you set about p…

1
The Art of Conversational Content 45:58

3y ago45:58

45:58

At the forefront of making B2B marcomms more authentic, along with connecting with your audience on an emotional level is the ability to communicate as we would speak normally. Who’d have thought that we’d have to make a concerted effort NOT to write or produce content which has the same flow and comatosing qualities of the terms and conditions sec…

1
Why ABM Isn't Just For The Big Guys 48:46

3y ago48:46

48:46

Having a six figure budget and dedicated team large enough to fill your local TGI Fridays is awesome for running ABM campaigns. But small teams should not be dissuaded if the prize is big enough! The concept we’ll be examining is that if you’ve got really valuable target accounts... why would you use spray and pray when you can actually spend your …

1
Winning Big Accounts Quickly 44:33

3y ago44:33

44:33

Winning large accounts, particularly through ABM is often a lengthy and hugely resource intensive process. But rather than going head-to-head and competing on the same terms, what if you took the gloves off and re-wrote the rules of engagement? What if instead of having a selection of key accounts, you focused your firepower on just the one? Market…

1
Outgunning Competitors Who Have Much Bigger Budgets (RELOADED) 47:27

3y ago47:27

47:27

Being smart with what resources you have can often lead you to victory, even when pitched against a much larger adversary. Time and again, challenger brands and companies pull the rug from under industry giants. It's great to hear those stories, but what if you did exactly that? What if you set about re-evaluating your resources and how you use the…

1
Why You Need To Get Your Hands Dirty With Data 35:12

3y ago35:12

35:12

Washing the dishes and dealing with data have something in common. Unless you wash the dishes you’ll be in trouble the next time that you want to eat. The same is true for your marketing data. A mistake which a lot of marketers fall into is focusing on metrics, as apposed to owned data. Metrics such as email open rates and website bounce times are …

1
What A Professional Comic Can Teach B2B Marketers 44:42

3y ago44:42

44:42

Free alcohol, always being the funniest person in the room, invites to glamorous events as well as being the envy of friends for their chosen career path. Of course, professional comics also enjoy those kind of perks too, but what can B2B marketers learn from a professional comedian? Well, as it turns out their ability to understand and connect wit…

1
How To Create A B2B Content Machine 51:24

3y ago51:24

51:24

One of your key skills as a B2B marketer will be in producing epic content. Let's not be shy about that. And it's borderline heartbreaking when your hard work in producing content goes to waste. But sadly, that is typically the norm rather than the exception. The problem stems from the fact that most content lacks a clearly defined strategy to maxi…

1
Your Funnel Is Lying To You 49:07

3y ago49:07

49:07

Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers. But what if that map is not a true representation of how things are, and how things work in the real word? What if there were certain assumptions or biases at play when it was conceived and codified? And have you…

1
Take The Lead With Your Tech Stack 35:33

3y ago35:33

35:33

As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think. In fact, it really is an opportunity for you to shine. Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what…

1
How Agile Development Can Improve B2B Marketing 31:10

3y ago31:10

31:10

Agile development is a process which can benefit B2B marketers, and it originates from software development. Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed. The goal was to ultimately deliver better projects more efficiently. Today, that approach to development a…

1
Why SEO Should Be A B2B Team Sport 38:28

3y ago38:28

38:28

If you've ever been asked to put on an event at a drop of a hat, or to 'work a bit of marketing magic' on the creative equivalent of someone's last will and testament, then that's exactly how your SEO team feels when you ask them to get you ranking high on Google for anything and everything. Now whilst it's true that your SEO team has powers simila…

1
Getting The Right Story To Buyers 46:57

3y ago46:57

46:57

Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer. But conquering will also mean choosing the BEST content to personalise, and get in front of audiences. John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’…

1
B2B Marketing Truth Bombs For Better Results 46:10

3y ago46:10

46:10

It’s the marketing equivalent of a cold shower, juice detox and vitamin shots. Yes, every once in a while you need to hear the facts straight, but if you’re brave enough to take them, you’ll be a lot better off for it. The buck stops with the CMO, so we’ll be looking into where CMOs go rogue, and what the best ones do to stay at the top of their ga…

1
Optimised LinkedIn Marketing For 2021 42:25

3y ago42:25

42:25

Right now we're in a fantastic transition period of B2B marketing. The concept of marketing to buyers as if they're real people is really taking off. If that sounds obvious to you, then you're already enlightened, but equally there are a lot of people who are yet to truly discover this. But here's the thing, LinkedIn are on a mission to purge auto …

1
Should You Be Embracing or Avoiding ABM? 31:56

3y ago31:56

31:56

Account Based Marketing, or ABM, is a hot topic right now, and it's increasingly being seen as a strategy which everyone needs to adopt in order to 'keep up with the Joneses'. But even more controversial than Harry styles in a dress, and hopefully with more substance, is the notion that ABM is NOT for everyone, and even more shocking is the claim..…

1
Why Misunderstanding Marcomms Is Bad For Business 52:13

3+ y ago52:13

52:13

But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important. After all, if you're fighting a fire you don't turn off the water. That's obvious, but unless everyone sees your work as being obvious, the…

1
The Trifecta of B2B Lead Gen 48:49

3+ y ago48:49

48:49

Previously PR was just about generating awareness to help with lead gen. But there’s been a significant shift in B2B PR in recent years which has really stepped up the game. For the trailblazers in B2B, PR is now tightly integrated with both sales and marketing for what you might refer to as the trifecta of lead gen. These teams now operate in a si…

1
Pioneering Customer Advocacy in B2B 43:56

3+ y ago43:56

43:56

Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation. But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape! The polar opposite of that is where customers love you …

1
The 10 Hottest Psychology Concepts To Level-Up Your B2B Marketing 53:54

3+ y ago53:54

53:54

If you have a solid understanding of psychology, influence and persuasion you’ll have a huge advantage over other marketers. It’s a mixture of science and art, and when you put it to use you’re able to connect and engage with customers at a much higher level, and with much greater effect. Make no mistake, if you are able to influence and persuade m…

1
Why B2B Needs Don Draper 37:35

3+ y ago37:35

37:35

Why B2B Needs Don Draper 💡💡 There’s a famous line of thinking which says that if you keep doing the same thing, you can’t expect different results. Now the reason why I mention that is because there’s a school of thought which… Now, don’t shoot the messenger... says that B2B marketing has become rather samey, (or to use proper English, homogeneous)…

1
Perfecting The Art of Virtual Pitching 41:20

3+ y ago41:20

41:20

Do you, your company or agency deliver virtual pitches? Or is it something that you see yourself needing to do in the near future? Pitching virtually is a new skill set that deserves consideration and focus because of the need to make up for all the nuances and details that are lost when you’re not there to pitch in person. To develop and ultimatel…

1
What B2B Can Learn From The Charity Sector 50:00

3+ y ago50:00

50:00

What B2B Can Learn From The Charity Sector... Getting inspiration from outside sources and specifically, other sectors can be hugely beneficial for you to get a fresh take on things. Better yet, it stands to give you inspiration for new ideas that could help you gain a tidy advantage over your competitors. The charity sector becomes very interestin…

1
Public Speaking To Reach Customers 41:28

3+ y ago41:28

41:28

Speaking at Virtual and Live events are an excellent way to connect with potential customers. But how do you get into public speaking and what’s involved? Also, how would you know if you’re the right type of person for public speaking? Sharing your own expertise as well as that of your company lets you share value with potential customers to initia…

1
How The B2B Creative Industry Has Changed 41:28

3+ y ago41:28

41:28

What are creatives and agency owners thinking right now? How has the industry actually changed? As we come out of the pandemic the outlook is promising, tough, but promising. But how has the creative industry within B2B changed, and what further changes can we likely expect? So this week on the show we’re going to be looking into what it all means,…

1
LinkedIn Insider Insights 39:09

3+ y ago39:09

39:09

An EXCLUSIVE series of insights and findings from The UK’s Head of Marketing Solutions for LinkedIn. LinkedIn have conducted some detailed studies on how people and companies are using the platform, and Tom Pepper will be joining me on the show to share their one-of-a-kind calibre of insights and findings. We’ll be discussing…. What LinkedIn’s rese…

1
The Power of Personas 40:52

3+ y ago40:52

40:52

The foundation for any successful marketing activity, whether that is creating an effective website or other more general activity, is the understanding of who your ideal client is, what their key challenges, pain points, priorities and interests are, and how they can be reached with your messaging. Without this, you don’t know what to say, who to …

1
How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns 31:16

3+ y ago31:16

31:16

LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely. But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off? And if that is the case, then how do you set ab…

1
How to Tightly Integrate Sales & Marketing Teams For Maximum Profitability 39:09

3+ y ago39:09

39:09

A well known ‘secret’ is that the best performing B2B companies have tightly integrated Sales & Marketing teams. So much so, that those departments truly operate as a combined unit, which is beautifully in-sync and is supportive of each other along every step of the way. So you may already have a good relationship with your sales department, but ho…

1
Why Creative Media Strategy Is Key To Growing B2B Businesses 29:50

4y ago29:50

29:50

Today on the show we’re going to be focusing heavily on media strategy. Why it’s important, how you can break it down, and things to consider with regard to creative as well as connecting user experience and customer journeys. If you get this right with an audience centric media strategy you will grow your business through finding new customers and…

1
How To Develop A Marketing Strategy That Your Entire Company Supports And Believes In 54:22

4y ago54:22

54:22

Fortune favours the brave, and the winners of B2B in the future, will be the companies led by marketers who have bold and clearly defined marketing campaigns, which their entire company understands, supports and believes in. Playing it safe quarter to quarter, just to keep things ticking over is one of the most risky strategies to have right now, b…

1
Why You Should Be Focusing On Intent Marketing 32:49

4y ago32:49

32:49

As consumers we are all spending much more time online. That’s also where your customers are, and that should be making it easier to connect with them. But this is a double edged sword, because as a result of the fall out of the virus, not everyone is in market right now. And that highlights the need to be smart with your approach and targeting. Th…

1
How To Be A Digital Nomad - The Ultimate W.F.H 37:42

4y ago37:42

37:42

We’ve all adapted to working from home, but do you know what would be better than that? Working from any country, anywhere, anytime, otherwise known as a Digital Nomad. If you can work from a coffee shop, your kitchen table or a make shift home office desk, you’ve got what it takes to live and work remotely from some of the most beautiful places on…

1
Why Experts Tightly Integrate CX, UX & Marketing 39:29

4y ago39:29

39:29

Customer Experience and User Experience are often thought of as important, but individual processes and disciplines in their own right. Now this applies to both research and how the outcomes are handled. On this week’s show we’ll be taking a very serious look at why and how experts tightly integrate CX, UX and marketing in all that they do. Leading…

1
How To Create A Winning PR & B2B Strategy 52:28

4y ago52:28

52:28

PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind. PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full…

1
The Power of Connecting Emotionally With Customers 42:10

4y ago42:10

42:10

This week on The 414 LIVE, we’re going to be looking into emotional effectiveness of B2B marketing. There’s been a real shift in recent times for B2B marketers to engage with customers on a more emotional level, but whilst there is a select group of marketers who have mastered this, there are still a lot of others who struggle. In fairness, it is q…

1
The Mission to Re-ignite B2B Social Media 38:53

4y ago38:53

38:53

Most B2B brands have either run their social media badly, or never got started. They watch with envy as consumer brands run highly engaging social campaigns, believing B2B ‘too boring’ to achieve that kind of success. This is a fallacy. B2B brands are better placed to succeed on social media. Their audiences are more focussed and easier to target. …

1
Using COVID-19 Financial Support to Grow Your Business 1:18:44

4y ago1:18:44

1:18:44

How to get the most out of all the Government Financial Support on offer. PLUS how to leverage it to GROW your business or agency. It’s actually quite incredible the level support of which the government has put together for businesses in the UK. Yes it took them a few weeks to fine tune it, but given the figures we’re talking about, it’s hardly su…

1
Marketing Your B2B Agency During COVID-19 48:42

4y ago48:42

48:42

Adapting Your Approach For Winning Customers & Delivering Your Service So you can ignore the hystericals who are screaming STOP SELLING. Stopping is wrong, but adapting is right. But how does a B2B agency sell itself? You’ve got to do something, but HOW should you adapt? Joining me on the show toady will be Adam Graham who specialises in helping B2…

1
B2B Storytelling in a Pandemic 39:18

4y ago39:18

39:18

What happens when a crisis has no immediate end? For the economy not to collapse businesses still need to thrive. But right now, the playing field for selling has changed considerably. Which begs the question, how should you adapt? The answer it would seem could well come from focusing on telling your story, or stories, as a business. Doing this in…

1
How To Get Your Communications Right During COVID-19 41:29

4y ago41:29

41:29

Crisis communications… it’s HIGHLY relevant right now, and there are many reasons why you need to make sure you and your company have your communications on point. It’s true that with one badly thought out or worded communication can do untold damage to your reputation. But in addition to that, as a B2B marketing professional you probably just want…

1
How To Create High Returning B2B Campaigns 24:58

4y ago24:58

24:58

Generating £7.4M of quoted sales from a £50,000 total spend… How To Create High Returning B2B Campaigns - The 414 LIVE. Joining me today is Alex Swann, who, with the help of his team generated an incredible return on a comparatively low spend for a niche manufacturing client. On the show today we’ll be covering: 👉🏼 The biggest challenges B2B market…

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James Rostance Podcasts

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