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Why Misunderstanding Marcomms Is Bad For Business
Manage episode 288418538 series 2901019
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But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.
After all, if you're fighting a fire you don't turn off the water.
That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.
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