))
Why SEO Should Be A B2B Team Sport
Manage episode 288418533 series 2901019
Content provided by James Rostance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Rostance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you've ever been asked to put on an event at a drop of a hat, or to 'work a bit of marketing magic' on the creative equivalent of someone's last will and testament, then that's exactly how your SEO team feels when you ask them to get you ranking high on Google for anything and everything.
Now whilst it's true that your SEO team has powers similar to Harry Potter, the truth is that your company will get a ton more free traffic and leads IF those wizards receive a little help.
What I mean by that, is that SEO should not be seen as an add-on process or a finishing touch.
Rather, if B2B marketers truly embrace SEO as a discipline which everyone is onboard with, there are big wins to be had.
Those wins will be in the form of free traffic and leads which are there to be had if you adapt your strategy for how you produce content.
So this week on the show, we be looking into how you can make SEO more of a team sport as well as to bring you up to speed on the latest developments along with what's on the way.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
⏯ ⏯ Previous Episodes: https://The414.net
📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter
📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB
Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
Support the show
88 episodes
Share
