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The Evolution of Comms - Disruptors Vs The Disrupted
Manage episode 288418565 series 2901019
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How the pervasiveness of technology is forcing non tech businesses to communicate in a different way to their stakeholders.
Right now BIG businesses are facing a huge challenge to stay relevant.
Whilst for start ups and scale ups, establishing credibility is an equally big problem.
Each has their own strengths to leverage, but there’s somewhat of a race to make sure that one is not outfoxed by the other.
You could describe it as a battle of sort, or, if you want to really dial it up a bit.. a war.
But in all seriousness, behind all of this, it’s being driven by technology companies and the way that they market and communicate with stakeholders.
Tech companies in this sense have an advantage, but there’s pressure on non tech companies to communicate in a similar manner because that’s what stakeholders are now getting accustom to.
So whether you are on the side of a large established business or that of a disrupter, regardless of your industry, having a solid appreciation and understanding of the value of your innovation when it comes to your unique stakeholders, will give you a crucial strategic advantage over your competitors.
Joining me on The 414 this week is Matt Cross who has been closely involved in the evolution of tech comms for the past 15 years, and now as head of B2B for EMEA at Hotwire has a first class understanding and command of the challenges faced by both sides along with how to leverage existing strengths and address weaknesses in our rapidly evolving, technology enabled world.
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