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Ep. 38 How to Make Instagram Work For You and Build Your Brand Awareness with Connie Chi
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Instagram can be a source of happiness, friendship, networking but also if we’re not careful frustration and pain. Those accounts which are perfectly orchestrated to look like someone’s life is only full of success and happy moments are frankly not real. It is so easy to fall prey to those accounts, start to compare ourselves, and bring down our self-worth. I’m very wary of those kinds of accounts and brands which set these impossible standards.
My guest on today’s show, Ms. Connie Chi, is an American entrepreneur, publicist, expert in media communications, and founder of The Chi Group, award-winning public relations and brand management agency working with inspirational talents and personalities. She speaks globally about public relations, brand management, entrepreneurship, and is known for her TEDx Talk titled, “Lonely AF: Lonely About Failure.” Chi has written 2 books titled, Branding Without A Brand, teaching you how to take your brand from zero to hero and “Overachieving AF: Overachieving Failure and The Lessons It Teaches.”
Connie has a very fresh perspective on how to use Instagram to help change the world rather than create more FOMO and the feeling of loneliness.
On today’s show, Connie also discusses failure, how it can be lonely but also our best teacher in life, how to recover from failure, the courage to dream big, how to reverse engineer Instagram, how to make it work for you, how to find press opportunities on Instagram, and the e-mail formula that has been 98% successful in creating collaboration and sponsorship opportunities with brands, no matter your following count. Tune in to my chat with Connie.
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https://lenalivinsky.com/conniechi/
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"If you have the courage to dream big, you need to be an overachiever. Or else you're not going to accomplish your dreams, right? Whatever the dream is. And you can't just do it 20%. If you're dreaming big, you need to do it at 150% with full capacity.”- Connie Chi
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