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Hook, Line and Sinker: Creating Lead Magnets That Reel in Clients!
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Grab a pen and paper, because in today's episode, we're revealing the secrets behind creating high-converting lead magnets that attract and nurture new clients for your agency.
You'll discover proven lead magnet strategies to capture emails, nurture leads, and grow your agency. We'll explore the anatomy of effective lead magnets—from irresistible titles to delivering quick value.
You'll learn how to promote lead magnets through social media, email, and other key channels to drive opt-ins. We'll debunk common myths and misconceptions about lead magnets.
Whether you're just starting out or looking to improve your lead gen, this episode will give you a step-by-step blueprint for leveraging lead magnet magic.
Get ready to transform leads into loyal, high-paying clients with specialised lead magnets tailored for your ideal avatar. Let's dive in and unlock the true potential of lead magnets for your agency!
Time Stamp
[00:00] We start by discussing one mistake agencies make: not building trust before asking for sales. We explore how a lead magnet can be used to show expertise and nurture prospects along the buyer’s journey.
[04:21] Some misconceptions: you don’t need lots of lead magnets and they don't have to be long; focus on one good one and market it consistently
[08:42] Create a form for visitors to input their name and email and use an email marketing system to trigger an automation for follow-up.
[10:25] Once they have downloaded a lead magnet, offer the next step on their buyer's journey, such as a workshop or one-to-one call. This is the next micro-commitment and is rarely the sale
Quotations
“No one is gonna ever buy from you until they know you, they like you and they trust you." — Rob Da Costa
“Any lead magnet you create needs to provide excellent value, give a really quick win to your audience, and it, of course, needs to solve a problem that keeps your audience awake at night." — Rob Da Costa
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