New Challenges in Fraud Prevention for Retail and eCommerce - with Joe Gelman of Riskified

The AI in Business Podcast

Today’s guest is Joe Gelman, Platform Marketing Manager at Riskified. Riskified is a publicly traded SaaS company that specializes in fraud and chargeback prevention. Joe joins us to talk about the evolving landscape of fraud prevention for retail and eCommerce. As the holiday season approaches, with forecasts projecting $240 billion in U.S. online shopping, merchants face increasing challenges balancing customer-friendly policies with the risk of policy abuse and sophisticated fraud schemes. Joe explains how the pandemic reshaped consumer behavior, normalizing liberal return policies but also creating opportunities for fraud. He highlights how policy abuse—such as repeat returns or fake claims—differs from more organized fraud operations manipulating shipping systems or repackaging defective products. This episode is sponsored by Riskified. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.