How to Drive Sales and Capture Leads by Creating a Bot? w/ Ben Parr (Octane AI)

The Alex Berman Podcast

Content provided by Rinaldo Ugrina, Alex Berman, and Chairman of Experiment 27. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rinaldo Ugrina, Alex Berman, and Chairman of Experiment 27 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

7+ y ago 25:56

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on April 01, 2023 10:25 (1+ y ago). Last successful fetch was on August 02, 2022 13:27 (2y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Ben Parr is an author, technologist, investor, journalist, entrepreneur, and expert on growth and attention. He's the author of "Captivology: The Science of Capturing People’s Attention", published in 2015 by HarperCollins. His book dives into the science and psychology of attention and how anyone can capture attention for their projects or ideas. He's a CMO and co-founder of Octane AI - the easiest way to create a bot, drive sales, capture leads, and increase engagement on your Facebook Page. He also started an early-stage venture fund called DominateFund and The Parr Group, a consulting and advisory on the topics of technology, marketing, media, and growth. He advised top brands like Lufthansa Airlines and others on growth, attention and marketing. Previously, he was a Co-Editor and Editor-at-Large of Mashable, where he opened Mashable's west coast office and wrote more than 2,400 articles on the business and cultural impact of technology. He was also named one of Forbes’ 30 Under 30. In this episode you'll learn:

[01:00] What does Octane AI do?
[02:00] How do you get Maroon 5 as a client?
[03:40] How do bots interact with your audience?
[04:55] What does a CMO of a chat bot startup do?
[05:55] What is the main user acquisition channel for a B2B SaaS app?
[07:20] Biggest problem Octane AI is tackling as a business at the moment?
[09:20] How to build a dream team after you're funded?
[12:00] Why is Ben involved with Octane AI?
[13:20] How has Ben evolved in his journey with Octane AI?
[14:50] How to manage a remote team?
[15:30] How do you get your team to a point where they're ready to pick their own things to do?
[17:11] How to set metrics and goals?
[18:40] 3 things you need to do as a founder in the long run
[19:40] How to create a vision for the company?
[20:30] Recruiting process at Octane AI

Links mentioned:

Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.

136 episodes

#Digital Marketing #Tech #Alexberman #Digitalagency #Digitalagencymarketing #Digitalagencysales #Cinema #Rinaldo Ugrina #Alex Berman #Chairman of Experiment 27 #Industries #Business #Marketing