How to Gamify Sales: CEO Christian Troy Shares the Holy Grail

The Alexi Cashen Podcast

Christian Troy is the CEO of Indie Wineries. Indie Wineries is a family-run operation that supports other family-owned businesses. They provide sales distribution for a select group of micro wineries in 7 states and they believe that the future of the wine business is in being connected to all the different components of wine through a company that has roots in both the market place and the vineyard.

After 13 years in wholesale wine, Christian is now most excited in telling the stories of the small, unknown grower making wines of fantastic quality, incredible value, and, most importantly- soul.

In this episode…

The wine sales business isn’t predictable. This is partly the reason why many wine sales professionals assume that because a buyer or an account is not buying from them, they are no longer interested in purchasing the product. But Christian Troy says this assumption is incorrect because the account may simply be buying the same product from someone else. The difference-maker, he says, is to gamify your sales process by fishing where the fishes are.

What does Christian mean by fishing where the fishes are? And what does that have to do with keeping your sales outcomes as positive as possible?

Tune in to this episode of the Alexi Cashen Podcast as Alexi Cashen talks with Christian Troy, CEO of Indie Wineries, about how to gamify wine sales and use it to grow your market. He shares first-hand sales stories that capture how he thinks about sales, rules of the game for success, and why he considers inventories as the holy grail of wine companies. Stay tuned.