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Ep. 18 - How To Align Multinational Sales and Marketing Teams w/ Iris Chan
Manage episode 223178122 series 1949009
By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia.
In our conversation we discuss:
Effective strategies for aligning a multi-national sales and marketing team
The concept of co-creation between Sales and Marketing
A significant marketing insight that is missing from a lot of lead generation efforts
How to know if an account-based strategy is appropriate for your business.
Additional Links:
ABM Growing Up Fast: 2017 Benchmark Report (article)
Connect with Iris on LinkedIn or Twitter
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