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Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette
Manage episode 229166501 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth.
In our conversation we discuss:
How to transform into a more data-focused and insights-driven organization
Getting away from vanity metrics to focus on those that are connected to business outcomes
Ways to increase your knowledge of how buyers are interacting with you throughout the entire revenue funnel
The best ways to demonstrate marketing ROI
Additional Resources:
Connect with Adam on LinkedIn
“4 Metrics You Must Track For Alignment” (The Alignment Blog)
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS |Spotify
45 episodes
Share
Manage episode 229166501 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and content marketing strategies that drive customer engagement, lead generation, and revenue growth.
In our conversation we discuss:
How to transform into a more data-focused and insights-driven organization
Getting away from vanity metrics to focus on those that are connected to business outcomes
Ways to increase your knowledge of how buyers are interacting with you throughout the entire revenue funnel
The best ways to demonstrate marketing ROI
Additional Resources:
Connect with Adam on LinkedIn
“4 Metrics You Must Track For Alignment” (The Alignment Blog)
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS |Spotify
45 episodes
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continue reading
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continue reading
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continue reading
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