Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

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By Jeff Davis. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.

In our conversation we discuss:

  • The different between account-based marketing (ABM) and account based strategy

  • How an account based strategy helps break down the silos between sales and marketing

  • How to develop an ideal customer profile (ICP) that actually enables growth

  • 5 elements of a well-constructed account based strategy

  • The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well

Additional Resources:

Engage with Craig on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

46 episodes