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Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
Manage episode 237831074 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.
In our conversation we discuss:
The different between account-based marketing (ABM) and account based strategy
How an account based strategy helps break down the silos between sales and marketing
How to develop an ideal customer profile (ICP) that actually enables growth
5 elements of a well-constructed account based strategy
The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well
Additional Resources:
Engage with Craig on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
45 episodes
Share
Manage episode 237831074 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.
In our conversation we discuss:
The different between account-based marketing (ABM) and account based strategy
How an account based strategy helps break down the silos between sales and marketing
How to develop an ideal customer profile (ICP) that actually enables growth
5 elements of a well-constructed account based strategy
The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well
Additional Resources:
Engage with Craig on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
45 episodes
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Similar to The Alignment Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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